FMCG Ecommerce Archives - Cloudfy B2B Ecommerce Software

Stem Cell Manufacturing: B2B Growth in Healthcare | Cloudfy

Singh Baba — Thu, 12 Jun 2025 18:34:04 +0000

Are B2B Companies Prepared for Rapid Expansion in the Stem Cell Manufacturing Sector?

Business to business (B2B) companies in the healthcare sector must prepare for impressive annual growth in the stem cell manufacturing market. New figures show the estimated market value will increase by almost 8.5% between 2025 and 2032.

Increases in chronic disorders, growing interest in regenerative medicine and new funding have all driven market expansion. Personalized or precision medicine can use your own genetic information to improve treatment, diagnosis and prevention of disease. As people live longer there’s also growing demand for clinical applications of stem cell research and treatment.

B2B companies need new strategies in response to these trends, recognizing the impact of new technologies and collaborations. New therapies could dramatically redefine value across bio-manufacturing and associated industries. Businesses ready to respond to the challenge could see significant rewards.

Advanced technology in the healthcare sector

B2B stakeholders in healthcare and life sciences industries include equipment suppliers, bio-pharmaceutical processors, developers and manufacturers. The coming decade offers significant opportunities for those with the most agile and flexible operations. The key drivers for such impressive growth in the stem cell manufacturing sector include:

Regenerative medicine

Parkinson’s disease, dementia, diabetes, and heart, circulation and respiratory conditions can all benefit from therapies based on stem cells. New treatments rely on viable and scalable production methods which will drive demand for new equipment and supplies.

Bioprocessing

Another milestone for the market is to improve the amount and quality of stem cell production. Requirements include advanced automation, three-dimensional cell culture systems and new manufacturing processes. Innovators are already moving ahead with business development strategies and acquisitions. Manufacturers and suppliers of processing equipment and supplies must prepare to meet demand.

Investment

Stem cell therapy innovations have received support from government initiatives, increased capital investment and private donors. Innovation is transforming theoretical research into commercial opportunities. In the longer term manufacturers, logistics partners, compliance and quality control services will all benefit.

Healthcare market opportunities

Applications of new therapies and treatments will increase demand for consumables such as culture media and reagents. In the first instance demand will come from academic and industrial laboratories. In the longer term, the market will expand into production and manufacturing facilities.

Both North America and Europe will provide the largest opportunities. They have strong bio-technology infrastructures, advanced healthcare systems and standardized compliance requirements. China, Japan, and South Korea also offer emerging high-growth markets driven by major government investment and manufacturing startups. The region offers partnership opportunities for global suppliers and contract manufacturers.

Automation tools, processing equipment and quality control systems using the latest artificial intelligence tools will meet industry needs. Production and commercial partnerships will help maintain expansion in the sector. As the market matures full-service solution providers will help meet regulatory requirements.

Advanced B2B ecommerce solutions for the healthcare sector

In a rapidly changing healthcare market, you need the right tools to streamline and simplify B2B sales. They can help you meet increasing regulation and sustainability challenges and manage traceability and control.

Cloudfy helps you engage decision-makers, healthcare professionals, procurement managers, and end-users. With the best tools to deliver high quality and informative content you can simplify complex healthcare product marketing and sales.

Self-service ordering is enabled with advanced B2B features, mobile apps for your customers and field sales representatives. Pre-built enterprise (ERP) system integration supports process automation, reduces errors and simplifies sales.

Take advantage of new opportunities in the healthcare market with Cloudfy. Book a free demonstration today.

The post Stem Cell Manufacturing: B2B Growth in Healthcare | Cloudfy appeared first on Cloudfy B2B Ecommerce Software.

Why FMCG Brands Are Embracing B2B eCommerce

Cloudfy Inc — Fri, 16 May 2025 09:37:14 +0000

Why FMCG Companies are Rapidly Turning to B2B eCommerce: The Trends Shaping the Industry's Digital Shift

The fast-moving consumer goods (FMCG) sector is undergoing a significant transformation, with B2B eCommerce emerging as a pivotal force reshaping traditional supply chains and sales models. This shift is not merely a trend but a strategic evolution driven by technological advancements, changing buyer behaviours, and the imperative for operational efficiency.

According to Allied Market Research, the global FMCG B2B eCommerce market was valued at $520.8 billion in 2021 and is projected to reach $1,220.5 billion by 2031, growing at a compound annual growth rate (CAGR) of 9% from 2022 to 2031 . This substantial growth underscores the increasing reliance of FMCG companies on digital platforms to streamline operations and meet the evolving demands of their business customers .

One of the primary drivers of this digital shift is the changing expectations of B2B buyers. Modern procurement professionals seek the convenience and efficiency found in B2C transactions, desiring seamless online experiences, real-time inventory visibility, and personalised pricing. The DynamicWeb B2B eCommerce and Portal Trends Report for 2024 highlights that B2B customers now demand better quality and service on tighter budgets, preferring easy access to technical information without prolonged sales interactions.

Technological advancements, particularly in artificial intelligence (AI) and the Internet of Things (IoT), are further propelling the adoption of B2B eCommerce in the FMCG sector. AI algorithms facilitate personalised product recommendations based on previous purchases and browsing behaviour, enhancing the buyer’s experience and increasing sales opportunities. Moreover, IoT integration allows for real-time tracking of inventory and shipments, ensuring transparency and efficiency in the supply chain.

The UK market reflects this global trend, with B2B eCommerce becoming increasingly vital. Mintel’s UK B2B eCommerce Market Report 2024 indicates that while the UK is a leader in B2C eCommerce, the B2B sector has been underdeveloped but is now experiencing significant growth. Factors such as Brexit, the COVID-19 pandemic, and supply chain disruptions have accelerated the need for digital solutions, with businesses recognising eCommerce as a more efficient and effective way to research and purchase corporate goods and services.

Sustainability and ethical sourcing have become central to the strategic priorities of FMCG companies, with B2B eCommerce platforms playing a pivotal role in advancing these initiatives. Modern procurement teams are increasingly leveraging digital tools to identify suppliers that adhere to environmental and social standards, such as those certified by Fair Trade or the Rainforest Alliance. This shift is largely driven by consumer demand: a 2024 PwC survey revealed that consumers are willing to pay an average premium of 9.7% for sustainably produced or sourced goods, even amidst inflationary pressures . Furthermore, a joint study by McKinsey and NielsenIQ found that products making environmental, social, and governance (ESG) claims experienced faster sales growth than those without such claims . By integrating sustainability filters and traceability features, B2B eCommerce platforms enable FMCG brands to align their supply chains with these evolving consumer expectations, ensuring transparency and fostering trust in their sustainability commitment. (Sources: LinkedIn )

As FMCG businesses increasingly expand their B2B eCommerce operations globally, navigating the complex regulatory landscape becomes a critical consideration. Compliance involves adhering to diverse international standards, from stringent product safety requirements to data protection and privacy laws. To effectively manage these compliance demands, FMCG companies are adopting technology-driven solutions and comprehensive frameworks capable of continuous monitoring and swift adaptation to regulatory changes. Leveraging platforms equipped with region-specific compliance tools and integrated payment systems is essential for FMCG businesses aiming to successfully navigate international trade complexities, minimise legal risks, and sustainably grow their digital commerce presence.

Emerging markets are also embracing B2B eCommerce to overcome traditional challenges. In Africa, platforms like Nigeria-based OmniRetail are digitising FMCG supply chains by connecting manufacturers, retailers, and distributors through integrated platforms. OmniRetail supports over 200 manufacturers and nearly 5,000 distributors, serving more than 140,000 retailers, demonstrating the scalability and impact of B2B eCommerce in streamlining operations and expanding market reach Financial Times.

The integration of B2B eCommerce in the FMCG sector also facilitates better data management and analytics. Businesses can leverage data insights to forecast demand accurately, manage inventory efficiently, and tailor marketing strategies to specific customer segments. This data-driven approach enables companies to respond swiftly to market changes and customer needs, providing a competitive edge in a rapidly evolving industry.

Furthermore, the adoption of mobile commerce is enhancing accessibility and convenience for B2B buyers. With the proliferation of smartphones and mobile applications, procurement professionals can place orders, track shipments, and manage accounts on-the-go, aligning with the fast-paced nature of the FMCG industry. This mobility ensures that businesses can maintain continuity and responsiveness, essential qualities in today’s dynamic market environment.

In conclusion, the rapid embrace of B2B eCommerce by the FMCG sector is a strategic response to the demands of modern business operations. By leveraging digital platforms, companies can enhance efficiency, meet customer expectations, and navigate the complexities of global supply chains. As technology continues to evolve, the integration of B2B eCommerce will undoubtedly play a central role in shaping the future of the FMCG industry.

The post Why FMCG Brands Are Embracing B2B eCommerce appeared first on Cloudfy B2B Ecommerce Software.

Manual to Modern: How FMCG Wholesalers Can Digitise With Cloudfy

Cloudfy Inc — Mon, 12 May 2025 09:16:06 +0000

Digitising your FMCG business isn’t about starting over — it’s about building on what already works and making it faster, smarter, and more customer-friendly. Whether you’re a B2B with an established online presence or you’re just starting to explore digital tools, this guide is for you. It offers practical advice and step-by-step actions to help you either improve what you’ve already built or confidently start from scratch.

For FMCG wholesalers and distributors, digital transformation is about making smarter moves—removing friction, speeding up service, and better meeting your customers’ expectations. Whether you’re dealing with large, fast-moving product ranges, short shelf-life items, or complex pricing agreements, B2B ecommerce gives you the tools to make life easier—for your customers and your team.

This guide was created by Cloudfy, a SaaS ecommerce platform purpose-built for B2B. It’s shaped by insights from working with leading FMCG distributors and wholesale clients across multiple regions (Cloudfy Case Studies).

Here’s a step-by-step look at how to approach digital transformation in a way that feels practical, manageable, and genuinely helpful.

Step 1: Start With the Pain Points

Before diving into platforms or features, get clear on what’s slowing you down. Are customers calling to place the same orders over and over? Is your team spending hours fixing stock errors or manually processing price lists?

Some of the most common friction points in FMCG wholesale include:

Clunky, manual order processes
No real-time view of what’s in stock (and what’s not)
Complicated pricing structures that are hard to manage.
Fulfilment bottlenecks, especially for perishable items.

Taking stock of where your business is struggling helps you focus on what matters most when moving online.

It’s also worth noting that your chosen B2B ecommerce platform provider should be well-versed in these types of operational pain points. These issues should surface early in RFI or discovery conversations—so the platform can be configured around solving the right problems from day one.

Step 2: Get Your Data House in Order

Before you even think about platforms or features, take a close look at your data. For FMCG wholesalers and distributors, product data, pricing rules, customer information, and inventory all need to be accurate, consistent, and well-structured — or your ecommerce rollout will hit roadblocks fast.

You don’t need perfection, but you do need a solid foundation. That means:

Making sure product names, descriptions, SKUs, and categories are clean and consistent.
Reviewing customer-specific pricing rules and ensuring they can be mapped into digital logic.
Cleaning up account and contact details — especially if you plan to offer self-service features.
Making sure your ERP, PIM, and other systems are ready to share data in real time
Order history – spot frequent purchases or patterns to inform smarter reordering tools and UX decisions.

This step might feel a bit behind-the-scenes, but it’s one of the most important. The better shape your data is in, the easier it becomes to launch fast, automate more, and deliver the slick user experience your customers expect.

Step 3: Pick a Platform That Speaks B2B

Not all ecommerce platforms are built with B2B at their core — especially in a complex, fast-paced sector like FMCG. Many are retail-first platforms trying to adapt to B2B needs, often relying on custom workarounds or third-party add-ons.

Cloudfy stands out because of its depth. It’s one of the most feature-rich SaaS B2B ecommerce platforms on the market — offering a huge range of capabilities straight out of the box. From advanced pricing models and self-service account tools to ERP integrations, mobile ordering, and flexible fulfilment options, Cloudfy covers the full spectrum of B2B requirements without compromise.

If you’re serious about digitising your wholesale or distribution business, choosing a platform that’s already equipped to handle B2B at scale gives you a real competitive edge without the distraction of adapting a retail-first platform like Shopify or Magento.

Take a look at this case-study of an FMCG wholesaler migrating to online.

Look for a platform (like Cloudfy) that offers:

Built-in integrations with your ERP, inventory, or finance systems specific .
Customer-specific pricing that’s easy to manage.
A mobile-ready experience that works for buyers and sales reps on the go.
Real-time stock and availability updates.
Delivery options that can flex depending on the product

The key here is finding tech that adapts to your business, not the other way around.

Step 4: Make Ordering Ridiculously Easy

If there’s one area where ecommerce should shine for FMCG businesses, it’s speed and simplicity. Your customers don’t want to browse — they want to get in, place their order, and move on. Cloudfy supports that with a wide range of features designed specifically to make ordering fast, flexible, and frustration-free.

Some standouts include:

Quick reordering and subscription tools – Ideal for customers placing the same orders weekly or monthly, with built-in delivery scheduling.
Excel purchase order uploads – Let buyers upload their own formats to create large or complex orders in seconds.
Back orders and pre-orders – Allow customers to commit to future deliveries, even if stock isn’t available right now.
Quote-to-order workflows – Built-in tools to handle quote approvals, revisions and instant conversion to orders — without offline email chains.
Integrated phone + online ordering – Whether it starts on a call or via the portal, Cloudfy tracks it all in one place.
Customer service ordering – Give internal teams the ability to place, edit, or repeat orders on behalf of clients quickly.
Sales order management dashboard – Stay on top of every order’s status, no matter how it was placed or who placed it.
Customer Ordering App – Empower your B2B clients to place orders on-the-go with features like barcode-scan ordering, real-time inventory levels, back-in-stock notifications, and promotional alerts.

All of this is geared toward one outcome: making it ridiculously easy for your customers to buy from you — and even easier for your team to manage it all behind the scenes.

Click here to arrange a demo with the Cloudfy team to see these features in action.

Step 5: Keep Stock Data in Sync

There’s nothing more frustrating for a customer than placing an order, only to find out it can’t be fulfilled. In FMCG, where products move quickly, have limited shelf life, and large basket sizes can deplete stock in a single transaction, real-time inventory visibility isn’t just helpful — it’s essential. Without it, you risk missed sales, poor customer experience, and unnecessary manual work for your team.

Here’s how an SaaS platform like Cloudfy helps you stay in sync:

ERP and WMS integration – Stock levels update in real-time as orders are placed, shipments are fulfilled, or new inventory is received.
Dynamic product availability messaging – Clearly show what’s in stock, low on stock, or on backorder — improving trust at the point of purchase.
Inventory buffers and thresholds – Build in rules to reserve stock for key customers or avoid overselling on high-demand SKUs.
Back-in-stock alerts – Let customers sign up to be notified automatically when items become available again.
Multi-location stock views – Show availability by warehouse, store, or region so customers know what’s deliverable to them, and when.

By syncing your stock data across every channel, Cloudfy helps you reduce fulfilment errors, protect perishable inventory, and give customers the confidence to order more, more often.

Step 6: Nail Your Pricing Rules

Pricing in FMCG isn’t just complex — it’s constantly shifting. Discounts based on volume, promotions for specific SKUs, contract-based pricing for key accounts, loyalty tiers, regional pricing…the list goes on.

Your ecommerce platform needs to manage all of that without turning your admin into a full-time job.

Cloudfy is built to handle this complexity out of the box, with a suite of pricing tools designed specifically for B2B:

Multiple price lists – Manage pricing by customer group, product type, or contract terms
Customer-specific pricing – Display the right price to the right customer, every time
Volume-based discounts – Automate bulk-buy incentives without manual intervention
Time-limited promotions – Run B2B-friendly offers with rules on dates, SKUs, and thresholds.
Loyalty and tiered pricing – Reward repeat customers and track pricing tiers automatically
Net vs. gross pricing display – Adapt to how your buyers are used to seeing prices

Whether your customers are ordering on behalf of a single site or across a national chain, Cloudfy makes it easy to serve up personalised, accurate pricing without breaking a sweat — or calling in IT every time something changes.

“We’ve seen a real drop in pricing-related errors in the first three months after launching with Cloudfy. The automated customer-specific pricing and built-in validation rules are saving us time and admin — and we’ve seen a clear uplift in customer satisfaction as a result. Absolutely delighted.” .

Step 7: Get Smarter with Fulfilment

In FMCG, fulfilment can make or break the customer experience. Whether you’re delivering chilled products, made-to-order items, or large multi-site drops, expectations are high — and timing is everything.

Cloudfy gives you the tools to offer a more flexible, transparent fulfilment experience that works for both your customers and your operations.

Key fulfilment features include:

Customisable delivery slot selection – Let customers choose when they want their goods delivered, ideal for foodservice, retail, or hospitality buyers working to tight schedules.
Weekend and bank holiday logic – Automatically adjust cut-off times or availability for perishable goods that aren’t processed over weekends.
Multi-location delivery support – Enable orders to be split or shipped to multiple sites (e.g. kitchens, stores, branches) from a single basket.
Supplier-specific lead time controls – Apply different lead times at a supplier or product level, especially useful for dropshipped or made-to-order goods.
Integrated courier tracking – Keep customers in the loop with real-time delivery updates and reduce inbound queries.

Clear fulfilment options build trust, reduce missed deliveries, and give your internal teams fewer surprises to deal with. Whether your customers are ordering for next-day delivery or planning for the week ahead, Cloudfy gives you the flexibility to deliver — on time, every time.

Step 8: Learn, Optimise, Repeat

Getting online isn’t the end goal — it’s just the beginning of a smarter, more responsive way of doing business. Once your ecommerce platform is live, you unlock a stream of data that can help improve everything from customer experience to stock planning to marketing ROI.

The key is making time to review, reflect and iterate.

With Cloudfy’s built-in reporting tools and integrations, you can track and act on insights such as:

Order-to-fulfilment times – Spot delays and fix operational bottlenecks
Checkout drop-off rates – Refine the user journey where customers are abandoning
Return frequency or stock errors – Flag issues in product data or supply chain
Top (and lapsed) customers – Identify opportunities for loyalty or re-engagement
Promotional performance – Understand which deals actually move stock.

Over time, this builds a valuable feedback loop — helping you make more informed decisions, automate what’s working, and stay one step ahead of your customers’ expectations.

Digitising your B2B business gives you visibility you simply can’t get from offline processes — use it as your competitive advantage.

And finally — not that we want to end on a negative — but here’s a quick reality check. These are some of the most common pitfalls FMCG businesses face when going digital, and avoiding them will save you a lot of time, cost and frustration down the line.

Common Pitfalls to Avoid

Adapting a retail-first platform for B2B needs

What works for consumer ecommerce often breaks under the weight of B2B complexity — especially around pricing, bulk ordering, and account management.

Skipping the data clean-up phase

Poor product, pricing or customer data can derail even the best ecommerce setup. Invest in getting your data house in order first.

Rushing into platform build without clear discovery

Failing to map business processes, buyer journeys and internal needs upfront often leads to costly rework down the line.

Treating ERP integration as a ‘later phase’

Without real-time stock, pricing and order sync, your ecommerce site becomes a silo — not a solution.

Overcomplicating the user experience

B2B buyers want to order fast and get out. Prioritise simplicity, not surface-level features or design flourishes.

Thinking of ecommerce as a one-off project

The most successful businesses treat digital as an ongoing capability — something to evolve, measure and improve constantly.

Want to read more, we have dozens of Cloudfy Case Studies.

Cloudfy was built for B2B from day one. We understand the pace, complexity and demands of FMCG wholesalers and distributors—and we’ve built features that make it easier to do business online.

If you’re ready to modernise how you sell, serve, and scale—Cloudfy’s here to help.

Contact the Cloudfy team today

The post Manual to Modern: How FMCG Wholesalers Can Digitise With Cloudfy appeared first on Cloudfy B2B Ecommerce Software.

The Future of Food and FMCG B2B Ecommerce: Inside Cloudfy’s Newest Innovations

Cloudfy Inc — Thu, 08 May 2025 11:56:16 +0000

The FMCG and Food sectors are under increasing pressure to modernise the way they sell to trade customers. With growing demand for faster ordering, personalised pricing, real-time stock information, and mobile-first experiences, traditional B2B sales channels are being reshaped — and businesses need ecommerce platforms that can keep up.

At Cloudfy, we recognise these evolving needs. That’s why we’re investing heavily in new features designed specifically for the FMCG and Food B2B sectors — helping brands, wholesalers and distributors offer better buying experiences, drive efficiencies, and stay competitive.

To find out more, we spoke to Ian Brown (Job Title), who shares insight into the next generation of Cloudfy features tailored to the unique demands of the FMCG and Food industries.

Understanding the Unique Challenges of FMCG and Food B2B Ecommerce

To set the context, we asked Rob Williams, CEO at Cloudfy about the specific challenges FMCG and Food B2B businesses face — both in the day-to-day running of their operations and specifically in managing their online sales channels.

Q: What sort of specific challenges do FMCG and Food B2B businesses face in the everyday running of their businesses, and particularly their online operations?

“There’s a lot going on behind the scenes in FMCG and Food B2B — it’s fast-moving, complex, and everything has to run like clockwork. You’re dealing with huge product ranges, seasonal lines, short shelf lives… and buyers who want things quickly and accurately every time.”

“Speed is non-negotiable. Customers expect to reorder in seconds, not minutes — and they want their own pricing, their own delivery terms, the whole lot. So your ecommerce platform needs to keep up with that — and that means proper integration with your ERP, stock systems, logistics — all of it.”

“If that’s not in place, businesses end up with errors, delays, and unhappy customers. And in a sector as competitive as this one, that can really hurt.”

Q: What are some of the core ways Cloudfy already supports the unique needs of FMCG and Food B2B businesses?

“Before we talk about what’s coming next, it’s important to say that we’ve already built a platform that works incredibly well for FMCG and Food B2B. A lot of the sector-specific complexity — things like contract pricing, bulk reordering, live stock levels — we’ve been solving that for years.”

“For example, fast ordering is a huge priority in this space. Our platform already supports things like quick order forms, saved favourites, standing orders — all designed to help trade customers get repeat purchases done in just a few clicks, whether they’re at their desk or out on the road.”

“We also know how critical real-time stock and pricing data is for businesses handling perishables. So Cloudfy has strong tools in place that show live inventory, support personalised pricing, and provide clear messaging around stock availability. That transparency builds trust — and it helps customers make better, faster decisions.”

“Mobile’s another key area. Field sales teams and buyers need to place orders anywhere, anytime — so we’ve made sure Cloudfy is fully mobile-optimised, with tools to support barcode scanning, account access, and simple reordering on the go.”

“And finally, fulfilment flexibility is essential. We’ve built features that let customers choose delivery slots, ship to multiple locations, and see estimated delivery windows in real time. These tools are vital when timing is everything — especially with short shelf-life products.”

“So in short, we’ve got a really strong foundation already in place. The new features we’re building now are designed to take all of that further — adding even more flexibility, more customisation, and more ways to help FMCG and Food businesses grow.”

Q: Can you share some of the key new features designed to make online operations smoother for FMCG and Food B2Bs?

“At Cloudfy, everything we build is about helping our customers do two things: grow their business, and run it more efficiently. For us, that means making online operations as smooth and seamless as possible — especially in complex sectors like FMCG and Food B2B.

A big part of that comes down to integration. Yes, we’ve got out-of-the-box connectors for all the major ERP systems — SAP, Oracle, Microsoft Dynamics, and others — but where we really add value is in the custom work. That’s where we can deeply connect Cloudfy to each client’s exact setup, providing real-time pricing, stock levels and product data. When buyers have accurate information at their fingertips, it massively improves order accuracy and reduces the admin load on internal teams.

We’ve also spent years fine-tuning the B2B user experience. Since 2015, we’ve supported a huge number of businesses across different industries — processing millions of transactions. That means we’ve been able to learn, iterate, and really optimise how people interact with the platform. Features like saved order templates, Excel uploads, and support for large baskets — they’re not nice-to-haves, they’re must-haves in this space. And of course, we build for speed and performance, consistently hitting near 100% scores on Google Lighthouse.

Looking ahead, we’ve got some very exciting developments in the pipeline. One that really stands out is our new Headless capability. This feature gives our clients total flexibility to create fully customised front ends or seamlessly integrate Cloudfy into existing websites—letting businesses deliver exactly the customer experience they want, backed by Cloudfy’s powerful infrastructure.

Our upcoming Marketplace module is an exciting new addition—enabling suppliers to easily upload their own products directly onto your B2B website. Suppliers can then independently manage orders, track performance metrics, and sell directly to your customers, streamlining your operations and creating fresh opportunities for growth.

Our Promotions module now includes a powerful ‘Buy One Get One Free’ (BOGOF) functionality, allowing customers to easily create and manage attractive BOGOF offers across their entire product range—perfect for boosting sales and customer engagement.

Our new Smarter Supplier Lead Times feature has been developed specifically for a food-sector business handling made-to-order chilled products, but its value extends across industries with time-sensitive or supplier-dependent fulfilment.

This new module allows you to set supplier-specific lead times that override the standard delivery settings. For example, if a perishable product from a specific supplier is added to the basket, the system can automatically apply a 10am order cutoff instead of the usual 4pm — ensuring products can be produced and delivered the next day. You can also adjust weekend lead times for products that aren’t prepared over weekends.

This level of control helps businesses manage customer expectations more accurately, avoid fulfilment errors, and ensure fresher, more reliable deliveries — especially for short shelf-life goods.

Q: How do these new features help FMCG and Food B2B businesses future-proof their operations as ecommerce continues to evolve?

“These new features directly address the key trends we see shaping the future of B2B ecommerce. The Headless capability provides businesses with ultimate flexibility, enabling them to adapt quickly as customer expectations evolve—without rebuilding their whole platform. The Marketplace module opens up entirely new business opportunities, making it easier to diversify offerings and scale rapidly.

At the same time, the enhanced Promotions module with ‘Buy One Get One Free’ functionality helps businesses drive sales and boost customer engagement, which is increasingly critical in competitive markets. Lastly, features like transparent Supplier Lead Times are all about building trust and providing the clarity customers expect—especially as buying journeys become more sophisticated.

Together, these enhancements are just a few examples of how we’re helping FMCG and Food B2B businesses stay agile, responsive, and ready to meet evolving customer expectations—both now and in the future.

The biggest advantage of being a SaaS platform is that we never stand still. We evolve continuously alongside our clients (many of them long-term and who have been with us for more than two years) using real-world feedback to drive constant improvement. For us, futureproofing isn’t just about launching features occasionally — it’s about staying agile and responsive to what our customers really need, now and down the line.

Our product roadmap comes directly from conversations with customers. We’re always thinking about how we can simplify their day-to-day operations, but we also have an eye on bigger opportunities — smarter automation, deeper personalisation, and leveraging AI to help our clients make smarter, faster decisions.

Ultimately, it’s about making sure our customers aren’t just keeping pace — they’re staying ahead of the curve.”

Q: What sets Cloudfy apart from other ecommerce platforms when it comes to supporting FMCG and Food B2B businesses?

“What sets Cloudfy apart is our deep, long-standing focus on B2B. We’ve been living and breathing B2B ecommerce for nearly a decade. We understand exactly what our FMCG and Food customers need, the systems they rely on, and the challenges they face every day. Unlike other ecommerce solutions that started life in retail and then bolted on B2B features later, we built Cloudfy specifically for B2B from day one. That means the capabilities we deliver are much deeper and better tailored to the complexities our customers deal with — giving them a real advantage.”

Q: Beyond the upcoming features, what broader trends do you see shaping the future of B2B ecommerce in the FMCG and Food sectors?

We’re always watching closely where the market’s going—and right now, the growth in B2B ecommerce is huge, especially in FMCG and Food. There are several key trends we’re tracking, but two areas particularly stand out for us.

Firstly, Europe’s shift towards mandatory e-invoicing is really interesting. It has the potential to significantly simplify ordering processes, streamline supply chains, and ultimately reduce costs and friction for businesses.

Secondly, AI is something we’re very excited about. We see big opportunities for AI-driven agents to help customers through the buying journey—guiding decisions, speeding up ordering, and cutting out manual effort. We’re already working on innovations like AI Quick Ordering, which can intelligently interpret and process uploaded orders in multiple formats, making B2B purchasing faster and smarter.

Overall, we believe these types of trends will define the next stage of B2B ecommerce, and we’re committed to keeping our customers at the forefront.”

Listening, Learning, Evolving.

As this Q&A has shown, Cloudfy isn’t standing still. With a deep understanding of the FMCG and Food B2B space, the team continues to deliver practical solutions shaped by customer feedback, sector insight, and a clear vision for what’s next. It’s this ability to evolve with its clients that makes Cloudfy a long-term partner — not just for today, but for what comes next.

The post The Future of Food and FMCG B2B Ecommerce: Inside Cloudfy’s Newest Innovations appeared first on Cloudfy B2B Ecommerce Software.