B2B sales Archives - Cloudfy B2B Ecommerce Software https://www.cloudfy.com/tag/b2b-sales/ B2B Solution to Simplify, Save & Scale Thu, 05 Sep 2024 10:01:21 +0000 en-US hourly 1 https://www.cloudfy.com/app/uploads/favicon.jpg B2B sales Archives - Cloudfy B2B Ecommerce Software https://www.cloudfy.com/tag/b2b-sales/ 32 32 The Biggest Challenges for B2B Ecommerce Businesses  https://www.cloudfy.com/the-biggest-challenges-for-b2b-ecommerce-businesses/ Thu, 13 Apr 2023 05:14:28 +0000 https://www.cloudfy.com/?p=43510 Business to business (B2B) buying habits are changing and headless B2B ecommerce will help you keep pace. There are so many new ways to access … Read More

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Having a business is Easy—never said anybody. But, B2B business owners typically deal with difficulties that aren’t as common for other shops. To that end, B2B ecommerce is rapidly expanding. Also, the rivalry is increasing as more B2B business owners discover their online specialty. 

It’s a good idea to be aware of some of the difficulties you can encounter if you’re ready to dive into B2B ecommerce so you can better understand how to overcome them. So, we’re outlining some potential problems and offering advice on how to dominate the competition. 

Cloudfy is an ecommerce platform designed specifically for B2B businesses, which can help overcome these challenges. Cloudfy offers a range of features that make it easy for B2B ecommerce businesses to manage their online store, including a mobile-responsive design, advanced search and filtering options, easy integration with ERP systems, and flexible pricing and promotions. 

Challenges Faced by B2B Ecommerce

Several challenges come across while setting up a B2B ecommerce or switching from a physical to an online store. A befitting platform must be able to combat these challenges while adding worth to business as whole along with streamlining operations and processes. Some of the key challenges are:

 Reducing costs 

Reducing Cost

Reducing costs is a significant challenge in B2B ecommerce because B2B businesses typically operate on thin profit margins due to the competitive nature of the industry. Additionally, B2B ecommerce businesses often have to deal with high transaction volumes and a large number of SKUs, which can make it difficult to manage costs efficiently. 

There are several areas where B2B ecommerce businesses can focus on to reduce costs, including: 

  • Supply chain optimization – By investing in advanced inventory management systems or warehouse automation technologies 
  • Streamlining order processing – By integrating their ecommerce platform with other systems such as ERP or CRM systems to automate processes and reduce manual labor. 
  • Reducing product returns– By investing in customer service and support to reduce product returns, which can be costly and time-consuming. 

Retaining Clients

Retaining clients is a challenge in B2B ecommerce because customer loyalty can be more challenging to achieve in a B2B environment than in a B2C environment. Unlike B2C customers, B2B customers are often more focused on finding the best price and value for their business, which can make it difficult to build long-term relationships. 

Retaining Clients

In addition, B2B ecommerce businesses may face competition from other companies offering similar products or services, which can make it challenging to retain clients. Furthermore, B2B customers often have complex buying processes, with multiple decision-makers involved in the purchasing process, which can make it challenging to build relationships and establish trust. 

To overcome these challenges, B2B ecommerce businesses need to focus on  

  • Providing excellent customer service,  
  • Personalized experiences, and  
  • Value-added services that go beyond the product or                                                                          service itself.  

They need to understand their customers’ needs and pain points and provide solutions that meet those needs. 

Growing sales 

With increasing competition, B2B ecommerce businesses must find ways to differentiate themselves and grow their sales. Due to a number of issues, increasing sales is one of the hardest problems for B2B ecommerce businesses such as long sales cycle, extremely competitive market, restricted marketing channels.  

Growing Sales

B2B ecommerce companies need to  

  • Have plans in place for nurturing leads and establishing long-term connections.  
  • Spend in educating their sales staff and giving them the resources, they need. 
  • Must set themselves out from the competition by providing distinctive value propositions and providing top-notch customer experiences. 

B2B ecommerce companies must have a firm grasp of their target market, invest in cultivating connections with clients, deliver excellent customer experiences, and constantly innovate to stay one step ahead of the competition if they are to overcome these obstacles and increase revenues.  

Eliminating errors 

For B2B ecommerce organisations, eliminating mistakes is one of the hardest hurdles because of several reasons including complicated order fulfilment procedure, high order volume, customized goods and inaccurate data.  

B2B ecommerce companies must : 

Eliminating Errors

  • Develop automated methods and procedures that lessen the possibility of human mistake in order to overcome these obstacles and eradicate errors.  
  • The employment of technology like barcode scanning, order management software, and warehouse management systems is one example of this.  
  • Businesses engaged in B2B e-commerce should also put quality control procedures in place to make sure that goods are made and delivered in accordance with specifications.  

B2B ecommerce companies also need to routinely verify their data to make sure it is correct and current. Lastly, B2B ecommerce companies should assist and train their workers to ensure that they have the skills and resources necessary to efficiently manage orders and reduce mistakes. 

Simplifying I.T. 

B2B ecommerce companies must maintain a complicated technological infrastructure, which can cause problems with data administration, order processing, and inventory management. For B2B ecommerce companies, streamlining IT is one of the major issues because of several reasons such as Integration Complexity, Customization, compliance and safety, updation and maintenance of IT systems. 

Simplifying I.T.

B2B ecommerce companies: 

  • Need to install IT solutions that are simple to integrate, configure, and manage in order to streamline IT and overcome these difficulties.  
  • Making investments in cloud-based solutions that can be quickly adapted to match the particular demands of the company while also being built to function together.  
  • Use IT security best practices, such as multi-factor authentication and encryption.  

In order to avoid disruptions to company operations, B2B ecommerce companies should also work closely with their IT providers to make sure that their systems are routinely maintained and improved. In order to guarantee that their team has the skills and resources they need, B2B ecommerce companies should train and assist them. 

 Scaling Fast 

In order to accommodate growth and satisfy client demands, B2B ecommerce companies must be able to scale quickly. Due to a number of causes, scaling quickly is one of the major problems for B2B ecommerce businesses that includes Operational complexity, Restricted Resources, competition and customer anticipation regarding incaresed levels of service.  

Scaling Fast

B2B ecommerce companies: 

  • Must have a defined growth plan in place in order to overcome these obstacles and swiftly scale up.  
  • Must make investments in scalable technological solutions, such as cloud-based platforms and automation tools.  
  • Employing and educating people should be a top priority for B2B e-commerce companies in order to efficiently manage expanding operations.  

In order to sustain customer loyalty and encourage repeat business, B2B ecommerce enterprises should concentrate on developing solid connections with their clients and providing excellent customer experiences. Lastly, B2B ecommerce companies should continuously assess their operations to pinpoint opportunities for development and enhance procedures to raise productivity and save expenses. 

Automating 

By automating time-consuming operations like order processing, invoicing, and inventory management, automation may help B2B ecommerce organizations save time and money. For certain B2B ecommerce companies, especially those that continue to rely on manual procedures, adding automation might be difficult. Businesses may encounter many difficulties while using automation, such as investment in technological solutions and personnel training, Integration Difficulty, Change management and customization. 

Automating

B2B ecommerce companies: 

  • Must have a clear plan in place to overcome these obstacles and successfully adopt automation.  
  • Choose the appropriate technological solutions, doing a comprehensive study of current processes to spot areas that may be automated. 
  • Making sure that people are taught and supported throughout the deployment process.  

Also, companies should routinely review and assess existing automation systems to find areas for enhancement and make sure they remain compatible with the company’s changing demands. 

Inventory sharing

To enhance order fulfilment and inventory management, B2B ecommerce companies may need to exchange inventory data with suppliers or clients. For B2B e-commerce companies, transferring inventory can be difficult, especially if they are a part of intricate supply chains with many stakeholders. When it comes to pooling inventory, firms may encounter a number of difficulties, including visibility, Data sharing, Integration, and Coordination. 

Inventory Sharing

B2B ecommerce companies can: 

  • Use inventory management solutions created to promote inventory sharing throughout the supply chain to get around these difficulties.  
  • To guarantee that all parties involved have access to correct and current information, this entails making investments in technological solutions that enable real-time inventory tracking and sharing.  
  • B2B ecommerce companies should also collaborate closely with their supply chain partners to make sure that the mechanisms for sharing inventory are well-coordinated and effective, and that any potential problems are quickly detected and resolved. 

Last but not least, B2B ecommerce companies should periodically assess their inventory sharing procedures to find room for improvement and make sure they are still meeting the changing demands of the company and its stakeholders. 

Replatforming

 To increase functionality, scalability, and security, B2B ecommerce companies may need to switch to a new ecommerce platform. For B2B ecommerce companies, replatforming may be a big problem, especially for those wanting to switch from outdated systems to contemporary cloud-based ecommerce platforms. Businesses may encounter several difficulties when replatforming, such as Complexity, disruption, Cost, customization and time.  

Replatforming

B2B ecommerce companies should: 

  • Treat replatforming as a strategic endeavour and create a detailed migration strategy that takes into account all of the major risks and challenges in order to overcome these obstacles.  
  • Pick the best ecommerce platform and technological solutions, as well as identifying the important players and resources required to carry out the transfer effectively.  
  • Throughout the replatforming process, B2B ecommerce companies should place a high priority on staff training and change management to make sure that employees are capable of using the new platform efficiently and adjusting to any new procedures or workflows.  

Lastly, to identify areas for improvement and make sure they can fully reap the benefits of the new platform, B2B ecommerce companies should routinely monitor and analyse their replatforming initiatives. 

FAQs

By providing an easy-to-use, install, and manage cloud-based platform, Cloudfy streamlines IT for B2B ecommerce firms.  

Cloudfy's platform complies fully with the most stringent security and privacy regulations now in effect, including GDPR and PCI DSS, guaranteeing that the data of B2B e-commerce companies is always properly safeguarded.  

By regularly monitoring the market and taking part in pertinent events and conferences. Moreover, Cloudfy keeps regular contact with top industry analysts and experts. 

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The Changing Face of B2B Ecommerce: Insights on Market Trends, Size, and Share https://www.cloudfy.com/the-changing-face-of-b2b-ecommerce-insights-on-market-trends-size-and-share/ Wed, 05 Apr 2023 14:56:40 +0000 https://www.cloudfy.com/?p=43425 Business to business (B2B) buying habits are changing and headless B2B ecommerce will help you keep pace. There are so many new ways to access … Read More

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Table of Contents

Business to business (B2B) ecommerce is changing. Nearly two-thirds of B2B companies can already handle online transactions. Many say they’re now more likely to use ecommerce channels to attract new customers than in-person selling. In fact, as a revenue stream, ecommerce is already on a par with in-person sales.

In 2021, manufacturer ecommerce sales on websites, apps and B2B marketplaces increased by over 18% – more than any other channel.

You can improve B2B sales performance and customer experiences by replatforming to a software-as-a-service (SaaS) ecommerce solution like Cloudfy. You’ll have powerful B2B ecommerce functionality, a wide range of purpose-designed features, better performance and reduced maintenance requirements.

Cloudfy provides hosting, enterprise (ERP) integration and regular upgrades. Your IT and administration resources can be used more effectively to support your wider business operations.

B2B Ecommerce Trends

Faster fulfilment

Customers expect fast deliveries and one option to streamline the process is outsourcing to a third-party logistics (3PL) company. B2B companies benefit from their fulfilment expertise and can distribute inventory more widely without increasing costs.

Integrating 3PL data with your ecommerce platform can improve customer experience, speed up fulfilment and reduce administration costs. With improved order management, routing to the best location with available inventory can be automated to streamline wholesale order processing.

Online marketplaces

B2B buyers often start their purchasing research on marketplaces where sales have increased five-fold in just two years. In 2022, B2B marketplaces accounted for almost 7% of all B2B ecommerce sales.

Third-party B2B marketplaces can attract new buyers and offer opportunities to test products or access additional markets. They also provide a good overview of competitors’ activities without the need to explore their individual websites. B2B companies can also improve their product curation procedures by monitoring sales on marketplaces.

The Changing Face of B2B Ecommerce

Social commerce

Social commerce is no longer only a business-to-consumer (B2C) strategy. The global B2B social commerce market is expected to be worth over US$ 3 trillion3 2030. Almost half of B2B buyers are already looking for products and learning about available options on social media.

The key to success is finding the most relevant social media platforms for your audience. They are ideal for sharing content such as product videos and customer testimonials, for example. You can also add links to your product catalogs so customers can see and buy what you have to offer.

Sustainable credentials

Increasing environmental awareness and business corporate social responsibility (CSR) commitments are raising the profile of sustainability.

There’s evidence that customers are likely to be more loyal to eco-friendly businesses and conversion rates increase too. Whether it’s packaging, product materials, or reducing energy consumption in manufacturing, environmentally friendly credentials are becoming more important.

Personalization

Customers have valued personalized experiences for many years but there’s great potential for B2B ecommerce companies to do more. B2B buyers want their suppliers to provide more channels and more convenience. They are frustrated with inconsistent messaging and irrelevant marketing. Prioritizing collection and analysis of customer data to improve customer journeys is key.

Customer data can inform everything from your ecommerce site’s ease of use to targeting multi-channel communications. Using first-party customer data can include product recommendations according to pages viewed, effective retargeting and campaigns based on abandoned carts.

Mobile First - The Changing face of B2B Ecommerce

Mobile-first

Your site’s performance on mobile devices will affect your search engine rankings and conversion rates, so it can’t be ignored. M-commerce is expected to almost double its share of retail sales between 2020 and 2025, and it’s reasonable to follow this trend for B2B sales as well.

One feature to consider is one-click checkouts. Customers only need to provide their payment information once and can then use the one-click option for easy mobile purchases. Mobile wallets like ApplePay can also improve mobile customer experiences.

Self-service preferences

B2B buyers are increasingly happy to make their purchases online without any interaction with sales or customer service staff. Self-service means seamless transitions from online research to purchasing will become more important.

While more complex sales will still need some human interactions, the more automation you can provide the better. An effective self-service online portal will simplify and streamline the procurement process and reduce administration costs and data entry errors.

Headless commerce

Headless commerce is for businesses that want to focus on customer experience while still using the best business systems for their operational needs.

By separating your B2B ecommerce site’s presentation from your back-end processes you can rapidly innovate and deploy new customer experiences. Headless platforms provide more tools to reach your audience and make customization easier with less technical support.

Supply chain disruption

The pandemic, international conflicts, and inflation are all affecting supply chains. Recognizing these risks and introducing effective supply chain management solutions is critical.

Planning for supply chain resilience is an important trend which includes working with more local distributors and multiple supply partners. You can also encourage customers to place their orders sooner with discounts, free shipping, or special offers.

Inventory Visiblity - The Changing Face of B2B Ecommerce

Inventory visibility

Meeting customer expectations for accurate stock information requires integration of physical and digital channels. Seamless ‘phygital’ experiences require digital supply chain data like radio frequency identification (RFID).

Near real time stock level information will improve restocking efficiency allow you to make better use of warehouse space. It will also improve onward shipping processes.

Omnichannel sales

B2B customers browse and buy across multiple channels. Understanding your customers’ journeys is essential to provide the right information in the right place.

B2B buyers now regularly use 10 or more channels to interact with their suppliers, so the picture is complex. Allowing buyers to move easily between channels and to make their purchases where they prefer increases customer satisfaction and loyalty.

Replatforming

Many B2B companies only began their ecommerce journeys during the pandemic. Most have now recognised that digital transformation is essential for future success. It will soon be time to consider replatforming to reach the next level of ecommerce performance.

Only upgrading an existing system when it’s no longer fit for purpose is a strategic mistake. Having a roadmap for ecommerce growth will become a requirement to remain competitive in the B2B market. 

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Food & beverage ERP solutions to help reduce your costs and improve profitability https://www.cloudfy.com/food-beverage-erp-solutions-to-help-reduce-your-costs-and-improve-profitability/ Wed, 18 Jan 2023 08:19:51 +0000 https://www.cloudfy.com/?p=40217 To keep pace with demand in the fast-moving food and beverage (F&B) sector enterprise resource planning (ERP) systems have become essential tools. With such a wide range of options available, how do you choose the right one for your F&B … Read More

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To keep pace with demand in the fast-moving food and beverage (F&B) sector enterprise resource planning (ERP) systems have become essential tools. With such a wide range of options available, how do you choose the right one for your F&B business?

Ideally, your ERP system will have all the functionality you need for finance, accounts, and purchasing so customizations and workarounds won’t be needed. You’ll also want to be sure integration with other key systems such as your business to business (B2B) ecommerce platform, production, warehousing and distribution can be achieved seamlessly.

With over a decade of experience meeting the needs of B2B operations, here are some things the Cloudfy team suggests will help you make your choice.

Your F&B business requirements

Firstly, it’s important to be aware that many ERP systems are designed for the most general business processes, so they might not work well in the F&B environment. Create a checklist of your top priorities, such as:

Accounting and operations – margins in the food and beverage sector have always been tight. The rising costs of raw materials and inflation are also affecting the spending power of your customers, so you will want to have accurate and up to date information about all aspects of your business in real time. If it’s difficult to integrate an ERP solution with inventory, purchasing and sales processes to minimize human data entry errors you won’t have the complete picture you need.

Compliance – stringent regulations make quality control a priority. You can save time and simplify your compliance and reporting processes when your quality control functions are integrated with your ERP system to help manage your supply chain and quality control data.

Production and storage – the limited shelf-life of many F&B products means you will want a clear and reliable view of production and storage that will alert you when products are reaching their expiry dates. Data about spoilage, damage to packaging and real or potential contamination will all help you improve performance and profitability and minimize waste.

Warehousing – the time your products spend in your warehouses is unprofitable for your business, so you will want to maintain peak efficiency from use of space to picking, packing and despatch. Stock tracking and management are essential to meet demand, ensure food safety, build brand value, and support business growth. Making sure you can take advantage of state-of-the-art warehouse management systems and processes that help you to optimize your performance is an important  requirement.

B2B Ecommerce ERP

How your ERP system supports your business

The F&B sector is critically sensitive to market trends and supply chain disruptions. Availability and cost of raw materials, effective and environmentally sustainable distribution, efficiency and cost-effectiveness are key elements of success.

Accuracy – an ERP system helps you manage and streamline everything from procurement and finance to human relations and marketing. Most importantly, it provides a single source of accurate and reliable information about your key business operations. When orders are placed via your B2B ecommerce platform, electronic data interchange (EDI) or through your field sales team, you can reliably confirm stock availability, prices, and shipping information.

Consumer preferences – your consumers are much more aware today of the environmental and health implications of their food and beverage choices. You will need to respond to these changing preferences and be able to demonstrate how you are reducing your carbon footprint and supporting producers. Your ERP can help you consolidate large amounts of data from many sources into useful reports for both internal use and external reporting.

Regulations – across the sector, the regulatory landscape is changing continuously, creating significant administrative overheads. Compliance failures can be damaging to your brand and costly if they result in fines. Your ERP will help you collect and monitor key data to help you meet your obligations.

The organizational benefits of an ERP in the F&B sector

When choosing an ERP system for your food and beverage business, you will want to have clear and measurable goals in mind so you can be confident you will achieve a good return for your investment.   organizational benefits of an ERP in the F&B sector

Accurate and reliable near real-time information shared across your organization means you can manage business performance more effectively, plan for growth with confidence, and improve efficiency so you can reduce your working capital requirements. Other benefits include:

Costs – you can quickly highlight opportunities for cost reductions.

Performance – companies that implement an ERP system can reduce process times, helping to optimize performance.

Agility – accurate information helps companies to make data-based decisions quickly and with confidence.

Efficiency – with a clear overview of business operations you can reduce duplication, improve production efficiency, and reduce costs.

Customer service – you can automate processes to confirm order details, inventory levels, and delivery times to reduce the number of order status requests your team must deal with.

Traceability – an ERP system allows you to track products throughout the production cycle to meet food safety regulations and to maintain quality.

Automation – – inventory management, product tracking, and order management are all time-consuming tasks. You can free up resources for other activities through automation using internet of things (IoT) devices and B2B ecommerce self-service.

Collaboration – with a reliable shared source of information your internal teams and suppliers can collaborate more effectively to build better relationships and improve communication.

Production – the complexities of recipe and formula management can be more easily managed when your ERP supports modeling of process changes.

Quality – sensors can input information such as temperature or consistency directly to your ERP system and highlight when pre-defined thresholds are reached.

Allergens – your ERP system can also help you to manage the stringent requirements for isolation of specific ingredients.

Seamless business systems and processes

Cloudfy is a leading software as a service (SaaS) B2B ecommerce solution, designed to help your growing food and beverage business to simplify, save and scale.

Based on our extensive experience in business to business solutions, Cloudfy offers a cost-effective approach that will seamlessly integrate with your ERP solution.

To find out more book a free Cloudfy demonstration.

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How PunchOut catalog integration works with B2B ecommerce? https://www.cloudfy.com/how-does-punchout-catalog-integration-work-with-b2b-ecommerce/ Wed, 18 Jan 2023 06:45:33 +0000 https://www.cloudfy.com/?p=40208 With sales over US $1trillion in 2022 global sales through e-procurement channels like PunchOut catalogs are expected to continue growing. You can optimize ecommerce sales through integration with your buyers’ own e-procurement systems via PunchOut catalogs. That’s why it’s becoming … Read More

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With sales over US $1trillion in 2022 global sales through e-procurement channels like PunchOut catalogs are expected to continue growing.

You can optimize ecommerce sales through integration with your buyers’ own e-procurement systems via PunchOut catalogs. That’s why it’s becoming one of the fastest growing B2B sales channels.

Many procurement processes can now be automated that once required manual processing, from product choices to order approval and invoicing. This approach improves accountability and control throughout the procurement process so it’s becoming more popular. 

What is PunchOut?

PunchOut integrates supplier ecommerce portals with buyer e-procurement systems. Customers can browse product catalogs online and purchase goods or services within their own digital infrastructure. PunchOut allows organizations to use their enterprise resource management (ERP) or customer relationship management (CRM) systems to manage their purchases.

The process involves opening an in-house B2B e-procurement platform to search for approved suppliers. Once the buyer selects a provider, the platform forwards them to the supplier’s B2B ecommerce portal or marketplace for authentication. The buyer can then choose products from the catalog as if they were browsing the supplier’s site. Alternatively, they can be automatically presented with a custom product catalog and pre-agreed discounts.

Products can be added to the buyer’s cart to be automatically exported the order to their e-procurement platform for approval. Once the purchase order is approved the order will be placed with the supplier.

PunchOut integration

Integration can be achieved with a customized solution or through a cloud gateway.

For custom integrations, suppliers and buyers cooperate to build and host a joint solution. Alternatively, a third-party managed cloud gateway can allow communication between platforms.

A PunchOut website is a version of a supplier’s ecommerce site that is accessed within their buyer’s e-procurement platform. The PunchOut catalog integrates the buyer and seller platforms without importing the seller’s catalog, which could become out of date.

The benefits of PunchOut catalogs

Punchout catalogs allow B2B ecommerce companies to integrate their catalog with buyer back-end platforms with very little investment. PunchOut catalogs are always up-to-date and automated transfer of data between platforms minimizes errors.

Real-time information

Real-Time Product Information and Availability with a PunchOut Catalog on a Supplier’s B2B Ecommerce Site. PunchOut catalog hosted on a supplier’s B2B ecommerce site means changes are seen immediately by their buyers. Buyers have access to real-time product availability information, pricing, and discounts.

Efficient procurement 

Advantages of Using PunchOut Catalogs and Automated Ordering to Reduce Errors and Costs in Order Processing. Businesses can manage their spending through seamless procurement data and processes. PunchOut catalogs streamline data interchange between platforms and automatically synchronize buyer and seller information, saving time and money.

Order accuracy

Eliminating Order Processing Errors with PunchOut Catalogs and Automated Ordering. Manually processing orders will inevitably introduce errors which can cause delays and additional costs. This might lead to duplicate orders, pricing and quantity errors, and disrupted deliveries. PunchOut catalogs and automated ordering help to eliminate many of these problems.

Customer retention

Efficiency and Cost Savings through PunchOut Catalogs and B2B Automation. Buyers need fast and efficient solutions and will choose and remain with suppliers that make their tasks easier. PunchOut catalogs and B2B automation reduce processing and staffing requirements for buyers and sellers, helping to manage costs.

Control

Benefits of Direct Purchasing for Businesses. Businesses have more control over how and where buyers make their purchases and can negotiate prices with pre-selected suppliers. This also minimizes the risk of fraud from payment requests or catalog misidentifications, for example, which can be closely monitored.

Streamlined B2B ecommerce and procurement

Effective and efficient procurement has become a strategic function where supply chain disruptions can affect revenue and profitability.

Buyers find it easier to search, compare and purchase products in the controlled environment of their own e-procurement system.

There are many different e-procurement, spending management and ERP platforms available. Communication protocols and application programming interfaces (APIs) can be used to make the integration process work seamlessly. Common protocols and formats include cXML, XML, OCI, EDI, iDOC, CSV and email.

B2B ecommerce businesses can gain a competitive advantage when they have established processes to implement a PunchOut solution for customers. Well-trained sales and marketing staff and easy onboarding will make it an even more attractive option.

As millennials play an increasingly important role in B2B procurement high quality online purchasing experiences will become increasingly important. Providing effective search tools, personalization, and conversion rate optimization techniques help to build trust and confidence which will increase sales. 

Work with experienced PunchOut partners

Leading supplier of protective packaging in the UK and Ireland, Macfarlane, chose Cloudfy Enterprise as their core B2B ecommerce platform. They deliver online ordering and customer self-service with direct integration with SAP Ariba Supplier Management, PunchOut, cXML and EDI.

To find out more book a free Cloudfy demonstration.

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How to make your business more robust during a recession https://www.cloudfy.com/how-to-make-your-business-more-robust-during-a-recession/ Wed, 04 Jan 2023 15:10:11 +0000 https://www.cloudfy.com/?p=40072 As the global economy continues to struggle and businesses around the world are feeling the pressure of an uncertain future, it’s more important than ever before to find ways to save money and time. One of the best solutions is … Read More

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As the global economy continues to struggle and businesses around the world are feeling the pressure of an uncertain future, it’s more important than ever before to find ways to save money and time. One of the best solutions is investing in a powerful B2B ecommerce web platform such as Cloudfy.

Cloudfy is designed to provide manufacturers and distributors with a simple, cost-effective solution that can help them reduce operating costs, streamline their processes and scale their business over time. With advanced features like real-time product search, rapid order fulfillment, inventory management and automated invoicing, Cloudfy offers powerful tools that can help businesses save time and money.

With over a decade of experience working with business-to-business (B2B) companies around the world, here are eleven steps recommended by the Cloudfy team.

  1. Be customer-centric – the businesses most likely to succeed in difficult times are those that effectively explore and meet their customers’ needs. While focussing on pricing might seem like an obvious step, improving customer service and adding value are likely to help you build long-term brand loyalty.
  2. Communicate effectively – a practical strategy to maintain your cashflow is to make sure you communicate regularly and consistently with your customers and stakeholders. There’s never been a better time to build up your first-party subscriptions list so you can provide valuable information to your customers.
  3. Take search engine optimization seriously – as budgets are placed under increasing pressure your B2B buyers will be searching online for the best deals for their company. As well as paid-for online advertising you will need to make sure search engine optimization (SEO) for your B2B ecommerce site is a priority. If some of your competitors choose to cut back on their online marketing activity, you will benefit from being easily discoverable online.
  4. Plan for growth – while simply surviving might appear to be imperative, things will eventually recover. Improving efficiency will help you to manage current pressures and prepare for the future. You can position your business for growth as financial pressures ease by taking advantage of opportunities to automate and streamline your business processes through business systems integration.
  5. Improve productivity – your teams can do more when they are working well together, so consolidating data through business systems integration will also provide a single source of truth to make sure everyone can be productive. It allows you to avoid duplication and unnecessary manual data entry and, when combined with your B2B ecommerce platform, business systems integration will also streamline your sales processes and improve customer satisfaction.
  6. Support your employees – when you give your team members the right tools for the job, you will send a clear message that you value them and what they do. Engage with them to find out what will make a difference, listen to their recommendations, and share your future plans so they can be confident you have things under control. As more transactions are completed online make sure your employees are correctly incentivized and recognized for their contributions.
  7. Improve your order to cash process – making customer payments easy and efficient and automating your credit control processes will help protect your cashflow. Offering flexible payment options via your B2B ecommerce platform will make it easy for your customers to pay and keep track of their accounts.
  8. Be agile – with each digital transaction you will collect a lot of useful information about your company finances and customer behavior. Rather than waiting to see what market trends and reports are telling you, collect and evaluate real time data about your customers’ purchases and preferences. You can use analytic tools to convert this into actionable insights for your production, marketing, sales and after sales teams. You can then respond quickly, effectively and confidently using data-based decision making.
  9. Focus on customer retention – retaining your existing customers will be more cost-effective than searching for new customers during these challenging times. Look carefully at what your data tells you and introduce a customer loyalty program or update your existing one to add quality and value for your customers.
  10. Collaborate – you can realize the benefits of scale when you collaborate with others including your suppliers and perhaps your competitors too. Online marketplaces can give you access to new audiences and locations, so explore opportunities to provide value-added complementary products and services.
  11. Take the long-view – distinguish between short-term tactical activities and your longer-term strategy. You could, for example, buy inventory at a reduced price if one of your competitors is cutting back on their purchasing in the short-term. However, for the future you might want to become more efficient with an integrated inventory management system.

Take the first step today

Cloudfy B2B ecommerce software is designed to help simplify your manufacturing or distribution business to save you money and allow you to scale as your business grows.

With our extensive experience of B2B sales Cloudfy offers a comprehensive suite of powerful ecommerce tools as a cost-effective software as a service (SaaS) solution.

To find out more book a free Cloudfy demonstration.

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