A leading B2B ecommerce solution modernizes your business and helps coordinate operations between your logistics providers, suppliers, customers and retailers. You can standardize processes and benefit from automation to save time and money. Self-service features improve customer satisfaction and shorten your sales cycle. Your whole catalog and high quality content is available for potential buyers to discover at any time. Personalization for different customers improves engagement and increases conversion rates.

Many ecommerce platforms were originally designed for online retailing so they’re very good at handling large numbers of straightforward single orders. However, B2B selling is very different and in the FMCG sector speed and efficiency are key requirements. That’s why a platform specifically designed for complex B2B sales like Cloudfy can make a big difference. You’ll have all the powerful tools you need, straight out of the box. You’ll also have an application programming interface (API) for any customization you need.

Choosing the best B2B ecommerce platform for your FMCG business will depend on your requirements and priorities. You’ll want to know that your platform can meet peak demand and grow with your business. It’s also important to consider the total cost of ownership of the platform you choose, including maintenance, upgrades and security. Reliability and speed are also important to meet your customers’ expectations and increase satisfaction and loyalty. To meet all of these requirements you should give careful consideration to a SaaS solution.

Your B2B ecommerce platform can improve online sales and synchronize with other business systems in the background. However, full integration with your key business systems streamlines and simplifies your operations. Most importantly, it enables process automation which improves efficiency, saves time and money and minimizes errors. You’ll have a much clearer picture of your whole business in near real time. That means you can improve decision making and stay ahead of your competitors.

Yes, personalization allows you to tailor buyer journeys to suit their needs based on their search behavior and buying histories. When your clients login they can see products they want to buy with prices and promotions relevant to them. You can also include preferred languages, currencies, payment and shipping options. It all improves customer satisfaction and builds long-term loyalty.

With a powerful and effective B2B ecommerce platform you can improve operational efficiency. You can collect valuable data to improve personalized customer experiences. You’ll also simplify and streamline sales across multiple online and offline channels.

When you choose a SaaS solution you can minimize your in-house IT requirements and maintain the latest best practice and security standards. Sales order processing can scale easily to meet peak demand and your B2B ecommerce platform can grow with your business. When your solution includes pre-built extensions and integrations you can cost effectively customize your platform to meet changing market needs.

The best solution will depend on your unique business requirements. However, you will need flexible and powerful B2B ecommerce features specifically designed to meet the complex needs of FMCG sales. Specifically, look for providers who offer flexibility and cost-effective scalability with a proven track record in the sector.

Yes. You can create branded sites for your key customers or buying groups. With an online multi-site feature you can quickly create new sites tailored to different niche markets. It’s fast and easy to enable and disable features and functionality to fit their requirements. An easy to use administration dashboard simplifies management of loyalty points, discounts and promotions.

Easy procurement and purchasing controls create efficient approval processes. Multi-level authorizations help your buyers complete their orders. PunchOut integration allows you to share customized catalogs inside your customers’ own procurement systems. Electronic data interchange (EDI) ensures fast and secure procurement processes. Easy reordering tools and favorites lists make day to day tasks much simpler.

Controlling access to products is critical so catalog customization is a key tool. Your registered customers can only see and purchase authorized products. You can control product combinations and quantities as required. It’s all managed as part of the customer registration and login process. Once registered, they can also access key product and safety information from their customer dashboard at any time. For licensed products you can also use dedicated license generation software or your ERP system to generate and attach license numbers to orders.

B2B buyers complete up to a dozen online searches as part of their procurement research. If they don’t discover you during this process, you’re missing valuable sales opportunities. Search engine optimization helps you showcase your products online. Easy on-site navigation and predictive search tools help your buyers find what they want quickly. When they’re ready to buy, a frictionless checkout with multiple delivery options and flexible payments improves conversion rates.

Yes. Business system integration cuts out a lot of administrative work, improves order accuracy and saves time. Once orders are confirmed you can immediately trigger the fulfilment process and update your inventory. Your field sales team can also work more efficiently during trade events and customer visits with a mobile app. They don’t even need an internet connection to share tailored catalogs and pricing, take notes and place orders.

You can maintain tight control over specification and manufacturing batch identification throughout your product lifecycles. Serialized inventory and order management tools allow you to track individual serial numbers or batches online. You can also simplify product recalls for out of date products or batches that must be returned.

Yes, you can add a valuable additional revenue stream to your existing trade-only channels. Setting up a hybrid ecommerce site for B2B and direct to consumer (D2C) sales is straightforward. Ask platform providers whether they can configure your B2B ecommerce site to provide a guest checkout experience alongside your trade-only customers’ login.

Yes. Whether you make, buy or sell sports equipment, sportswear or accessories, it’s important to keep pace with customer expectations. You need accurate inventory data, reliable forecasting and usable information about customer behavior. All this is possible when you integrate your B2B ecommerce site with your back office business systems.

If you currently rely on manual data entry and order processing you are probably missing sales opportunities. Re-entering customer order data often introduces errors that will slow down fulfillment and upset customers. A B2B ecommerce solution streamlines and simplifies your sales processes. Integration with your ERP system maintains data accuracy and allows you to automate workflows. You can save time and money and free up resources for more value-added activities.

There are certainly a lot of options for online sales in the sports equipment supply sector. Your requirements are unique, whether it’s your first ecommerce venture, a rebrand, selling directly to consumers, or reaching new audiences. Whatever your plans you’ll need an experienced implementation partner to make it all happen.

The ideal approach is to work with data analysts and designers, developers and digital strategists with tried and tested knowledge and expertise. Look for a multi-skilled team that will work with you to create an ecommerce site to transform your business. Ask about digital marketing, customer engagement, content management and IT requirements.

Yes, you can add a valuable additional revenue stream to your existing trade-only channels. Setting up a hybrid ecommerce site for B2B and D2C sales should be straightforward. Ask platform providers whether they can configure your B2B ecommerce site to provide a guest checkout experience alongside your trade-only customers’ login.