b2b ecommerce platform for medical devices Archives - Cloudfy B2B Ecommerce Software https://www.cloudfy.com/tag/b2b-ecommerce-platform-for-medical-devices/ B2B Solution to Simplify, Save & Scale Thu, 19 Dec 2024 12:46:49 +0000 en-US hourly 1 https://www.cloudfy.com/app/uploads/favicon.jpg b2b ecommerce platform for medical devices Archives - Cloudfy B2B Ecommerce Software https://www.cloudfy.com/tag/b2b-ecommerce-platform-for-medical-devices/ 32 32 Grow your Healthcare Products Business with these Nine B2B Ecommerce Features https://www.cloudfy.com/articles/nine-b2b-ecommerce-features-for-healthcare-products-business/ Thu, 19 Dec 2024 07:32:31 +0000 https://www.cloudfy.com/?p=57818 Streamline B2B sales with Cloudfy’s Ecommerce platform for medical devices. Simplify ordering, ensure compliance, and boost efficiency in healthcare supply. … Read More

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The healthcare product industry hasn’t adopted business to business (B2B) ecommerce as quickly as some other sectors. However, it’s expanding quickly as consumers, healthcare providers and governments turn to ecommerce to improve procurement processes. It’s also recognized as a powerful tool to increase sales and improve customer service, helping to attract and retain buyers.

Traditional in-person sales channels and accounts teams still play an important role in accessing new markets and building customer relationships. However, faced with ongoing skills shortages, around the clock customer self-service helps you make the most of your resources.

As a complex and highly regulated sector you can use B2B ecommerce to meet these stringent requirements. You can help healthcare product buyers find key information when they need it. Once they discover you online you can guide them to the right items and streamline their purchasing journey.

The healthcare products sector is growing rapidly and you’ll want the best tools to help you increase sales. Regulations, scientific innovation, and global competition make your job much harder; Cloudfy can help.

Cloudfy is a B2B ecommerce platform purpose designed for complex ordering. It provides advanced B2B ecommerce features so you can simplify and streamline your healthcare product sales. Mobile sales tools for your customers and field sales representatives make online ordering easy and convenient. To meet your compliance obligations, you can deliver transparent product safety data and implement serialized stock management. For customers who place regular repeat orders you can also offer convenient subscription ordering.

By integrating your ecommerce platform with your enterprise (ERP) system you can gain end-to-end visibility of your operations. Automated sales order processing makes sales administration more efficient and you’ll almost eliminate order errors.

With streamlined workflows, efficiency and customer satisfaction will both improve. As a cloud-based solution Cloudfy is also scalable, so it can grow with your business.

B2B Ecommerce Features for Healthcare Products with Cloudfy Integration

Top nine B2B ecommerce features for healthcare product manufacturers and distributors

From reaching new audiences for innovative healthcare products to helping consumers meet their personal wellbeing needs, online sales are important.

Your customers need exceptional buying experiences from product discovery to easy checkouts. As your business grows you need flexibility to meet the needs of new and existing customers.

Here are nine key features you should look out for when you’re choosing your next B2B ecommerce platform.

Online discovery

ERP integration ensures your site is always up to date with current product descriptions, inventory levels and pricing. Combined with effective search engine optimization or SEO, you’ll help customers find what they want more easily. You can provide bespoke menus, filters and predictive search tools to make buyers’ jobs easier.

Customer self-service

Personalized user experiences build customer loyalty, simplify order management and increase customer satisfaction. With an easy customer login your buyers have all the information they need at their fingertips. They can save favorites lists of their frequently bought items and Excel templates to upload or email for automatic processing. They can view, download and print their account information and pay easily online, saving everyone time and money.

Inventory visibility

With all your inventory information in one place, you’ll minimize orders for out of stock and discontinued items. You can provide daily, weekly, or monthly email exports of your stock counts. Your customers can view, download or import your stock data into their own business systems for easy ordering. They can also sign up to ‘back in stock’ notifications for key items.

Flexible pricing

Custom pricing tailored to each customer’s contract simplifies their purchasing journey. You can integrate pricing from your ERP or use tools within your site’s administration dashboard.

Mobile sales

A mobile app for your field sales representatives provides instant access to product data, stock levels and customer-specific pricing. Because they can work on- or offline they can update notes and complete orders whenever they visit customers and trade events. They can monitor their performance wherever they are to help them achieve their targets. A customer ordering app also allows customers to build-up their orders when they’re away from their desks. They can scan barcodes and item numbers to simplify the whole process.

Compliance controls

Customers can easily view, print and download key product safety information from an easy to use dashboard. They can access essential data about the use, safety and compliance of your products. For restricted items you can control product combinations and quantities to meet your compliance obligations. If you need to track critical information like batch numbers and expiration dates you can use serialized inventory ordering tools. Simply generate serialized license numbers using your preferred software and apply them via your ERP system or administration dashboard.

Subscription ordering

Your customers can become frustrated when they frequently upload the same order information. Subscription ordering saves them time and provides reliable regular revenue for your business. Once the frequency, duration and lead time is set for each subscription it’s all automated. If orders need approval before dispatch you can remind customers before each shipment.

Marketplace connectors

You may find buyers for your healthcare products anywhere in the world. Marketplaces are popular because they allow you to reach new customers. You can launch new products quickly and efficiently and buyers can easily discover and compare items. However, to control their online experiences and build direct relationships you’ll want them to visit your B2B ecommerce website. Marketplace connectors provide easy access to leading providers and retailer partners while you stay in control.

Direct to consumer (D2C) sales

Selling directly to your consumers improves your understanding of their needs and increases loyalty. D2C selling provides unique opportunities for personalization, special offers and promotions. You can create a valuable additional revenue stream and collect useful information to support your retail partners.

Harvest Healthcare manufactures and sells products designed specifically for the UK’s community care sector. Their products help people receive the care they need at home. They stock thousands of products and parts, ready to dispatch for next-day delivery. The company chose Cloudfy to provide a wholesale ordering portal and integration with their Sage 200 ERP.

Read More

Wholesale Ordering Portal with Sage 200 Integration for UK Healthcare Equipment Manufacturer

B2B ecommerce for your healthcare products business from Cloudfy

When you choose Cloudfy you benefit from powerful B2B ecommerce features in the cloud. You reduce your in-house IT requirements and receive regular security and performance updates so you’re always up to date. Pre-built integrations for the leading ERP systems mean it’s fast and effective to implement tailored solutions. Sales order automation allows you to improve customer service, increase loyalty and minimize your costs. With a powerful application programming interface (API) you also have flexibility to customize your site as your business grows.

Find out why Cloudfy is the best B2B ecommerce platform choice for healthcare product Manufacturers and Distributors. Book a free demonstration today.

Frequently Asked Questions

You can streamline sales and deliver improved customer experiences with the right B2B ecommerce tools. To meet all your complex challenges the first step is to consider your business requirements and budget. You’ll also want to look at the ‘pros’ and ‘cons’ of cloud-based and on-premises options. It’s important to look at the quality of the B2B ecommerce features, integrations and extensions available. Many platforms were originally designed for simpler online shopping journeys and might not meet your needs. Since your healthcare product catalog is probably large and complex you will need the right tools to keep all the details and stock availability up to date. You’ll want to deliver excellent buying journeys, efficient payments, strong security and easy repeat ordering.

No, you can simplify selling directly to your consumers as well as trade partners with B2B ecommerce. With a purpose designed platform like Cloudfy you can show all or part of your catalog online with retail prices. Consumers can simply use a guest check-out facility to place orders and pay. Your registered trade customers can login to see their contract prices, access their account, place repeat orders and make payments.

To some extent, your budget will depend on your business requirements. However, it’s important to look at the total cost of ownership, not just the up-front costs. If security is a very high priority for your business you might consider an on-premises solution, but this is costly. You’ll need all the in-house resources to manage and maintain your platform. A software as a service (SaaS) solution can be much more cost effective because everything is done for you in the cloud. You don’t need in-house infrastructure and technical experts. You’ll receive regular security and technical updates so you can focus resources on business growth.

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How to choose the best B2B ecommerce platform for your healthcare products business https://www.cloudfy.com/articles/best-b2b-ecommerce-platform-for-your-healthcare-products-business/ Wed, 11 Dec 2024 06:58:26 +0000 https://www.cloudfy.com/?p=57723 Streamline B2B sales with Cloudfy’s Ecommerce platform for medical devices. Simplify ordering, ensure compliance, and boost efficiency in healthcare supply. … Read More

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Buying and selling healthcare products and services is both cost and time sensitive. You need to respond quickly to changing customer needs. From new applications for existing treatments to remote patient monitoring, digital adoption is increasing across the sector. An annual growth rate of almost 8.5% is projected to 2029, driven by increased consumer spending, telemedicine and innovation.

Overall, increased availability of healthcare products and services that empower consumers to manage their wellbeing is contributing to growth. This shift brings higher expectations for seamless online purchasing for both consumers and B2B buyers. This is changing the face of the healthcare product market and to keep pace you need a consumer-centric focus.

As online procurement of healthcare products expands you must deliver seamless customer experiences and transparent procurement and payment processes. Are you keeping up?

From hospital equipment to vitamins, you can simplify your healthcare product sales with Cloudfy. It’s a purpose designed business to business (B2B) ecommerce platform in the cloud. You benefit from intuitive self-service ordering, mobile apps for your customers and field sales reps, and pre-built enterprise (ERP) system integration.

As more people take responsibility for their personal health and wellbeing, you can also sell directly to consumers (D2C). You don’t need a separate site; you can control it all from one easy to use administration dashboard.

Sales challenges in the healthcare products sector

Key sales challenges in the healthcare products sector

The landscape is changing as healthcare products, technology, personal health and wellbeing merge, regulation increases and innovation accelerates.

Customer engagement

Effectively reaching your target audience is becoming more complex. You need to engage decision-makers, healthcare professionals, procurement managers, and consumers. Delivering the right content requires a strategic approach to meet customer needs, making digital channels a top priority.

Trust

Trust and credibility are critical in the healthcare product industry. B2B healthcare buyers want to make evidence-based decisions. You need to provide accurate information that demonstrates reliability and effectiveness. Like most B2B buyers they will start their research online so they must find your content quickly and easily. Your content must provide clear, concise and accurate data to give them confidence.

Value

Once you’ve established the quality of your products and services, your customers want to know they will receive excellent value for money. You must showcase your products, customer testimonials and real-life case studies to support their research. Transparent pricing, research data and proof of concepts will give them confidence to place their orders.

Regulation

Regulations like the Health Insurance Portability and Accountability Act (HIPAA) in the US are essential to protect individual health information. However, international variations make standardization and control a major challenge. Streamlined product data management and communication are needed to meet these legal requirements consistently.

Top ten B2B ecommerce features for healthcare product businesses

You can quickly launch new products and reach new markets online. Powerful B2B ecommerce features and business system integration allow you to simplify and streamline operations for your healthcare product business. Here are ten we think you need to have on your checklist.

B2B Customer experience tools

Customer experience tools

B2B buyers are busy people and they expect outstanding purchasing experiences. They know from their own online shopping that personalized journeys help them find exactly what they’re looking for. They expect the same easy navigation, useful product data and streamlined checkouts when they’re procuring healthcare products. To speed up the process they want filters based on treatments, brand names or use cases. You can help narrow down their choices with options such as product type, price, ratings, or attributes. You can even provide bespoke menus based on their ordering history.

Branding

A key B2B ecommerce feature is flexible, responsive page design. Your brand helps you build trust and customer loyalty so presenting it effectively online is increasingly important. B2B ecommerce website design is all about delivering customer satisfaction by simplifying the buying process and building new business relationships. When people visit your site it must look professional and clearly demonstrate they have come to the right place. You need powerful tools to manage your product information, images, videos and documents. And everything must work quickly and effectively on all types of devices.

Streamlined automated order processing system for seamless B2B transactions.

Automated order processing

When you integrate your B2B ecommerce platform with your ERP system customer orders are captured immediately. You can create automated order workflows to save time and improve inventory and warehouse management. You will improve customer experiences, reduce operational costs, minimize errors and increase efficiency across your organization.

International sales

With the right certifications and approvals, you can sell your healthcare products anywhere in the world. With B2B ecommerce multi-site functionality you can create tailored product catalogs suited to different countries or regions. You’ll increase conversion rates when you use relevant languages, sell in local currencies, and offer preferred payment methods. You can simplify local tax and compliance requirements and create niche sites for specific customers.

Seamless B2B Marketplace Connectors by Cloudfy

Marketplace connectors

To take full advantage of growth in your market you will want to explore new sales channels. Working with channel partners can open up new opportunities but can also add unwanted complexity to your business. With tried and tested connectors for the world’s leading marketplaces you can easily showcase your products and increase sales. You’ll have access to global B2B marketplaces and retail partners. You can manage all your marketplace orders and product listings from an administration dashboard and fulfill orders efficiently.

Mobile sales

While online customer self-service is transforming sales in the healthcare product sector, building relationships remains important. You can support your skilled field sales team during conventions and customer visits with a field sales representative app. They can access real-time data and valuable insights to improve performance. Working on or offline, they can review product information, stock levels and customer-specific pricing wherever they are. With a customer ordering app, you can also help clients place their orders when they’re away from their desks.

Data analytics dashboard displaying graphs, trends, and key performance indicators.

Data analytics

If all your operational information needs synchronization across multiple business systems your efficiency is affected. Data duplication and inconsistencies are almost unavoidable. Integrating financial records, product information and customer relationship management systems with your B2B ecommerce platform simplifies everything. You can collect and analyze data to improve your understanding of customer behavior and make better decisions.

Restricted catalogs

You might want to control what you sell according to location, volume or product combinations, for example. With restricted catalog tools you can control product sales and availability based on a range of criteria. You can also improve traceability of batches and even individual products with serialized inventory and order management. It’s straightforward to attribute unique serial numbers and track critical information like batch numbers and expiration dates.

Download essential business documents instantly

Document downloads

You can simplify sharing key product data with easy document downloads. Customers can login to their easy-to-use dashboard to view, print and download key product information. They’ll always have access to your latest data so you’ll simplify your safety and compliance processes.

Subscription ordering

For recurring deliveries subscription ordering makes everything faster and more efficient. Your customers don’t have to repeatedly add the same product details and order processing is faster for your administration team. Once orders are set up with the required frequency, quantities and duration everything runs smoothly. If authorization is needed before dispatch, you can simply send an automated approval message.

Helios distributes natural and organic beauty and self-care products throughout Australia. To improve customer service and efficiency the company chose Cloudfy when it was time to replatform to a new B2B ecommerce solution.

Read More

Helios leverages Cloudfy's B2B ecommerce platform for streamlined subscription ordering solutions

Transforming your healthcare products business with B2B ecommerce from Cloudfy

With significant growth predicted in the healthcare products sector you need a scalable B2B ecommerce solution. With the latest B2B ecommerce technology from Cloudfy you can respond quickly and effectively to changing market requirements.

Real-time inventory visibility and tailored pricing increase customer satisfaction and optimize your performance in a dynamic market. Seamless ERP integration helps to streamline and simplify sales and you’ll always have a clear view of your operations.

You’ll improve customer service, increase loyalty and minimize costs, helping your business to grow.

Frequently Asked Questions

Regulations for healthcare products are so stringent they can slow down your drive for digital transformation. National and regional variations add complexity and hinder cross-border transactions. A purpose-built B2B ecommerce solution simplifies data collection, tracking and monitoring, helping you meet regulatory requirements.

Yes. Pricing for healthcare products requires careful management to ensure affordability and profitability. With materials shortages and supply chain disruptions you need a dynamic pricing strategy. Your B2B ecommerce platform allows you to share real-time price information with your buyers. They can carry out cost comparisons more easily and make better informed decisions.

From cutting-edge innovations to tried and tested healthcare solutions, purchasing decisions are still based on careful research. Major orders can take months to complete but B2B ecommerce helps to accelerate the sales cycle. By providing detailed product data, smoother checkouts and streamlined customer journeys, you remove many of the pinch points.

Like many other B2B buyers, your healthcare product customers are happy to use online self-service. By presenting clear and useful product information and shipping options you make their jobs easier. B2B ecommerce-ERP integration allows you to maintain a single source of product information and stock availability. Your site is updated in near real time, so your customers can place their orders with confidence.

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Grow your Medical Device Business with these 12 B2B Ecommerce Features https://www.cloudfy.com/articles/grow-your-medical-device-business-with-these-12-b2b-ecommerce-features/ Thu, 21 Nov 2024 08:30:23 +0000 https://www.cloudfy.com/?p=57567 Streamline B2B sales with Cloudfy’s Ecommerce platform for medical devices. Simplify ordering, ensure compliance, and boost efficiency in healthcare supply. … Read More

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Medical device businesses must manage the impact of inflation, deal with supply chain issues, and meet changing regulatory requirements. To reach medical and care professionals with key information about your products you need a powerful B2B ecommerce platform. You can showcase your product catalog and build your brand and reputation.

Worldwide, the demand for medical devices is rapidly increasing, with countries like the United States and Germany leading in innovation and adoption. The medical device sector is expected to continue growing at a rate of almost 5.7% annually to 2029.

With this optimistic picture for market expansion, you will want the best tools to reach new audiences and increase sales. You can help customers find key information when they need it. Once healthcare professionals discover you online you can guide them to the right items, deliver streamlined purchasing journeys, and improve your sales processes.

Cloudfy is a B2B ecommerce portal that’s ideal for complex ordering in the medical device sector. We understand the pressure you face from relentless regulations, scientific innovation, and global competition. With Cloudfy’s advanced B2B ecommerce features you can simplify and streamline complex B2B medical device sales. Serialized stock management, mobile sales tools, transparent product safety data, and convenient subscription ordering all improve customer experiences.

From the beginning Cloudfy was created to meet the challenges you face. You can seamlessly integrate your ecommerce platform with leading enterprise (ERP) systems like SAP and Sage. You’ll have end-to-end visibility of your operations, streamlined workflows and increased efficiency.

Healthcare professionals can quickly place their orders and restock time-sensitive items. As a software as a service (SaaS) solution Cloudfy is scalable and cost effective so it can grow with your business. You can automate sales order processing, making everything more efficient and you’ll almost eliminate order errors. You’ll save both time and money and customer satisfaction will improve.

Key B2B ecommerce features for medical devices by Cloudfy

Top 12 B2B ecommerce features for medical device businesses

You need capacity to grow your business and tailor your site to meet the needs of new and existing customers. Business systems integration allows you to improve internal and external collaboration. With easy options to list your products, show accurate pricing and share inventory availability online you’ll build strong customer relationships.

Customer online self-service

A powerful ecommerce platform with intuitive and easy-to-use interfaces streamlines the buying process. Your customers can find and purchase products more easily. With personalized user experiences you’ll build customer loyalty, simplify order management and increase customer satisfaction.

Inventory visibility

With ERP integration your site always displays accurate inventory levels. You’ll minimize orders for out of stock and discontinued items. You can provide daily, weekly, or monthly email exports of your stock counts. Your customers can view, download or import your stock data into their own business systems for easy ordering. They can also sign up to ‘back in stock’ notifications for key items.

Flexible pricing

Custom pricing tailored to each customer’s contract simplifies their purchasing journey. You can integrate pricing from your ERP or use tools within your site’s administration dashboard.

Field sales app.

A mobile app for your field sales representatives provides instant access to product data, stock levels and customer-specific pricing. They can work on- or offline so it’s the ideal tool when visiting doctors, hospitals and attending medical conventions. It will help to drive productivity for your sales team

Customer ordering app

Your customers can also use their smartphones and tablet devices to place orders when they’re out and about. A purpose designed customer ordering app provides access to your product catalog wherever they are, with near real-time stock availability. They can restock and place new orders; you’ll almost eliminate manual data entry and reduce errors. Integration with your back office systems allows you to automate order capture and processing too.

Compliance controls

Customers can easily view, print and download key product safety information from their easy to use dashboard. They can access essential data about the use, safety and compliance of your products. You can maintain control with restricted product catalogs and limit product combinations and order quantities.

Serialized stock management

You can establish and track critical information like batch numbers and expiration dates with serialized inventory ordering tools. Simply generate lists of serialized license numbers using your preferred license generation software. Then apply them through your ERP system or your platform’s administration dashboard. All you have to do is flag your products as ‘serialized’.

Excel ordering

Excel order uploads simplify long and complex orders. Your customers just complete a template and upload or email their Excel files to a dedicated inbox. Their choices are automatically extracted ready for order processing.

Stock alerts

Many medical device orders are time-critical so your customers want to know when to expect fulfillment. To receive notifications when their preferred products are back in stock all they have to do is tick a box online. They can receive updates via their customer ordering app or email. You can also offer a backorder and pre-order service.

Subscription ordering

When the same items are ordered at regular intervals subscription ordering saves time and provides reliable regular revenue. It’s easy to set the frequency, duration and lead time for each subscription. Recurring orders can renew automatically or you can remind customers to approve their next shipment.

Marketplace connectors

Online marketplaces connect medical device buyers and sellers around the world. You can reach new customers, share your research and launch new products. They are so popular because they allow your buyers to discover and compare products quickly and easily. However, you can’t control their online experiences or build direct relationships with them. Marketplace connectors allow you to link your own B2B ecommerce website with popular providers and retail partners.

Direct to consumer (D2C) sales

Selling directly to your consumers improves your understanding of their needs and increases loyalty. D2C selling provides unique opportunities for personalization, special offers and promotions. You can create a valuable additional revenue stream and collect useful information to support your retail partners.

Harvest Healthcare manufactures and sells products designed specifically for the UK’s community care sector. Their products help people to receive the care they need at home. They stock thousands of products and parts, ready to dispatch for next-day delivery. The company chose Cloudfy to provide a wholesale ordering portal and integration with their Sage 200 ERP.

Read More

Wholesale Ordering Portal with Sage 200 Integration for UK Healthcare Equipment Manufacturer

Transforming your medical device business with B2B ecommerce from Cloudfy

When you operate in the medical device sector you need fast, efficient and scalable processes. Supported by the latest B2B ecommerce technology from Cloudfy you can respond quickly and effectively to changing market requirements. You’ll improve customer service, increase loyalty and minimize costs to stay competitive.

Automatic order workflows minimize order errors and improve efficiency. Real-time inventory visibility and tailored pricing increase customer satisfaction. Seamless ERP integration helps to streamline and simplify sales and you’ll always have a clear view of your operations.

Find out why Cloudfy is the best B2B ecommerce platform for medical device businesses. Book a free demonstration today.

Frequently Asked Questions

B2B ecommerce helps medical device manufacturers and distributors meet customer demand. Growth of online medical device sales is also changing the market. To improve patient care, medical device manufacturers must continue to innovate throughout their operations. With business process automation you can also reduce your costs and improve customer service.

B2B ecommerce tools help medical device manufacturers and distributors streamline sales and deliver improved customer experiences. However, it’s difficult to find a solution that meets all the complex challenges you face. Consider your business requirements first. Then review the technical capabilities of the platforms available, as well as integration with your existing business systems. Make sure you can easily manage your product catalog, images and documentation so you can deliver excellent customer experiences. Efficient payments, strong security and easy repeat ordering are also important.

Yes. Most of your buyers probably start their product research online. You will simplify their purchasing journey and increase their confidence to buy by providing useful and accurate information that’s easy to find online. You can help them further with easy search and filtering tools and frictionless registration, login and checkout processes. They can place their orders at convenient times, track their shipments and manage their accounts via their customer dashboard.

B2B ecommerce sites are designed to keep sensitive information safe for both you and your customers. Your site is also the ideal place to provide your latest and most accurate product data for your customers to download and store. You can maintain control with restricted product catalogs and limit product combinations and order quantities. Serialized inventory management tools used with your preferred license generation software simplify product tracking and traceability.

The post Grow your Medical Device Business with these 12 B2B Ecommerce Features appeared first on Cloudfy B2B Ecommerce Software.

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How to choose the best B2B ecommerce platform for your medical device business https://www.cloudfy.com/articles/best-b2b-ecommerce-platform-for-your-medical-device-business/ Wed, 06 Nov 2024 14:17:17 +0000 https://www.cloudfy.com/?p=57414 Streamline B2B sales with Cloudfy’s Ecommerce platform for medical devices. Simplify ordering, ensure compliance, and boost efficiency in healthcare supply. … Read More

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Medical device businesses must constantly respond to complex technical, financial and regulatory changes.

For example, both consumers and legislators are demanding more sustainable solutions. As devices integrate the internet of things (IoT) and artificial intelligence (AI), cybersecurity and data protection are key concerns. Controls imposed by medical device regulations around the world mean agile operations are critical for success.

At the same time, more patients are undergoing diagnostic and surgical procedures. As a result, demand for medical devices, equipment and consumables is likely to continue growing in the longer term. A shift towards care at home is also increasing the importance of portable medical equipment. Currently the sector’s value is estimated to grow at more than 6% annually to 2032.

In addition, as investment in research and development increases, businesses must make sure they can achieve worthwhile returns. Organizations that keep pace with change can expect sales growth and increased market share.

Cloudfy is a business to business (B2B) ecommerce platform purpose designed for the complex sales you handle in the medical device sector.

Features like subscription ordering, serialized stock management, mobile sales tools, and transparent product safety data streamline and simplify your operations. You can implement order process automation and online self-service to reduce your administration costs.

As a software as a service (SaaS) solution you’ll have the latest B2B ecommerce functionality straight out of the box. You can launch your new Cloudfy site in just a few weeks rather than months or even years. You’ll also benefit from the customer ordering app and field sales representative app for mobile sales.

Pre-built integrations for leading enterprise (ERP), customer relationship management (CRM) and warehouse management (WMS) systems save you time and money. There are also connectors for popular marketplaces to make sure your products are seen in all the right places.

B2B Ecommerce Challenges for Medical Devices Industry with Cloudfy

Key challenges in the medical device sector

The landscape is changing as medical device technology, personal health and wellbeing merge, regulation increases and innovation accelerates.

Intense competition

Some of the leading original equipment manufacturers (OEMs) have merged while others have diversified. Cardiovascular health, digital healthcare, and robotics are some of the fastest-growing areas. As medical device businesses become more focused competition for sales will increase.

Converging technology

Since the pandemic people have become more aware of the need to manage their own health and wellbeing. Traditional medical technology companies are now collaborating with brands like Apple. Competition for sales has moved beyond medical settings to home, outdoor and work environments.

Regulation

Increased use of diagnostic testing and AI is changing testing certification and clearance requirements. Definitions and applications are still under discussion making product approval processes uncertain. International variations add complexity and difficulty to the new product development process.

Innovation

The medical device sector is characterized by developments in materials, design, equipment production, advanced processing, and analysis. Innovation can revolutionize the market in just a few years. For example, you can now monitor your heart on your smartphone and manage your diabetes with a app. However, advances depend on investment to reach the market. When global economies are fragile progress is delayed, especially for new and growing businesses.

B2B ecommerce features for medical devices by Cloudfy

Top eight B2B ecommerce features for medical device businesses

In the face of scientific discoveries, regulation, and global competition you can launch new products and reach new markets online. Powerful B2B ecommerce features and business system integration allow you to simplify and streamline operations for your medical device business

Customer experience tools

Your professional B2B buyers expect outstanding purchasing experiences and are influenced by their personal online shopping. They expect easy navigation, useful product data and streamlined checkouts as a minimum. Autocomplete, autocorrect, and related product suggestions help them find what they want. Filters based on treatments, brand names or use cases show you understand their needs. You can also help to narrow down choices with options such as product type, price, ratings, or attributes. You can even provide bespoke menus of selected items.

Automated order processing

Repetitive manual order entry takes time and is prone to errors. When you integrate your B2B ecommerce platform with your enterprise (ERP) system customer orders are captured immediately. You can create automated order workflows to save time and improve inventory and warehouse management. You will improve customer experiences, reduce operational costs, and increase efficiency across your organization.

Data analytics

When you hold data in different systems duplication and inconsistency can affect your operational efficiency. The need for data synchronization slows down your processes and interrupts sales workflows. Integrating enterprise, product information and customer relationship management systems with your B2B ecommerce platform gives you a more complete view. You can collect and analyze data to improve your understanding of customer behavior and make better decisions.

Product control, tracking and traceability

You can control product sales and availability based on your customers’ locations, the size of order or combinations of items. To meet regulatory requirements and to keep patients safe you can improve traceability of batches and even individual products. With serialized inventory and order management tools, you can attribute unique serial numbers and track critical information like batch numbers and expiration dates.

Mobile sales

Direct field sales are still important for your business even though representatives often spend more time travelling than meeting customers. A field sales representative app gives your sales teams access to real-time data and valuable insights to improve performance. Wherever they are they can review product information, stock levels and customer-specific pricing. It works on or offline so it’s the perfect tool when visiting doctors, hospitals, retailers or trade and professional conferences. A customer ordering app also allows customers build and place orders wherever they are.

Document downloads

Customers can simply login to view, print and download key product safety information via their easy to use dashboard. They’ll always have access to your latest safety and compliance data so you’ll simplify your compliance processes.

Subscription ordering

For recurring deliveries subscription ordering makes purchasing easier for your customers and order processing faster for your administration team. Once orders are set up with the required frequency, quantities and duration everything will run smoothly. If authorization is needed before dispatch, you can simply send an automated approval message.

Multi-site sales

With the right certifications and approvals, you can sell your medical devices anywhere in the world. With B2B ecommerce multi-site functionality, you can present all or part of your product range, tailored to different countries or regions. You can use relevant languages, sell in local currencies, and offer preferred payment methods. You can manage local tax and compliance requirements and create niche sites for specific customers.

Case Study: Movora

Based in Switzerland, Movora develops, manufactures and distributes animal joint replacements and accessories globally. The company provides veterinary clients with the parts they need along with the corresponding screws and tools. They also offer workshops, clinics, webinars, and consulting.

Read More 

Movora Veterinary Medical Device Manufacturer

Transforming your medical device business with B2B ecommerce from Cloudfy

When you operate in the medical device sector you need fast, efficient and scalable processes. Supported by the latest B2B ecommerce technology from Cloudfy you can respond quickly and effectively to changing market requirements. You’ll improve customer service, increase loyalty and minimize costs to stay competitive.

Automatic order workflows minimize order errors and improve efficiency. Real-time inventory visibility and tailored pricing increase customer satisfaction. Seamless ERP integration helps to streamline and simplify sales and you’ll always have a clear view of your operations.

Find out why Cloudfy is the best B2B ecommerce platform for medical device businesses. Book a free demonstration today.

Frequently Asked Questions

The best solution will depend on your unique business requirements. It’s important to consider both your immediate needs and your future plans. In the medical device sector, you’ll want powerful B2B ecommerce features to keep pace with change. Specifically, look for providers who offer flexibility and cost-effective scalability with a proven track record in the sector.

Yes. A SaaS solution minimizes in-house IT requirements and helps you maintain the latest B2B ecommerce best practice and security standards. Sales order processing can scale to meet demand as your business grows. By including pre-built extensions and integrations you can cost effectively customize your platform to stay ahead of your competitors.

It takes time and effort to meet the legal and regulatory requirements for the medical device sector. Your B2B ecommerce platform gives your customers access to the latest and most accurate product data at any time. Serialized inventory management tools make it easy to maintain product tracking and traceability.

Everyone from medical device manufacturers to supplies marketplaces must prioritize security and protection against cybercrime. B2B ecommerce platforms like Cloudfy provide robust technology with regular security updates, password controls, multi-factor authentication and data backups. You can be confident your site follows the latest best practices to keep sensitive information about you and your customers secure.

The post How to choose the best B2B ecommerce platform for your medical device business appeared first on Cloudfy B2B Ecommerce Software.

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