b2b ecommerce platform for Fashion & Apparel Archives - Cloudfy B2B Ecommerce Software

Magento Supply Chain Attack: What It Means for B2B Ecommerce and Why SaaS Security Matters

Cloudfy Inc — Tue, 06 May 2025 12:10:15 +0000

A major supply chain attack has compromised 500 to 1,000 Magento and Adobe Commerce sites, raising urgent concerns for ecommerce businesses globally. According to Sansec, the CosmicSting exploit (CVE-2024-34102) takes advantage of an XML vulnerability to gain admin access, steal encryption keys, and inject malicious code into checkout pages — putting sensitive customer and payment data at risk.

Researchers warn this is the worst Magento vulnerability in two years, with breaches still occurring at a rate of 3–5 stores per hour. The U.S. Cybersecurity & Infrastructure Security Agency (CISA) has also added the bug to its Known Exploited Vulnerabilities Catalog, signaling the scale and severity of the threat.

Why This Matters for B2B Businesses

For B2B manufacturers, distributors, and wholesalers, the risk goes beyond stolen credit card data. Magento’s plugin-based, self-hosted architecture means:

You’re responsible for regular updates and patches
Third-party plugins can introduce backdoors
Outdated extensions can compromise ERP and CRM integrations
Cyberattacks can disrupt order cycles, contract pricing, and fulfillment operations

When your business handles large order volumes, customer-specific pricing, and integrated logistics, even a short disruption can result in lost revenue and trust.

SaaS Platforms Like Cloudfy Offer Built-in Protection

Unlike open-source platforms like Magento, Cloudfy is a fully managed SaaS B2B ecommerce solution. That means:

🔒 No third-party plugin risks — features are securely developed in-house

🔄 Automatic updates and patches — no manual maintenance required

☁️ Secure cloud hosting with 24/7 monitoring and encryption

🔗 Seamless integration with major ERPs like SAP, Microsoft Dynamics, and NetSuite

With security built in from the ground up, Cloudfy helps B2B businesses scale without risk. 👉 Explore Cloudfy’s secure B2B ecommerce features

Final Thought

The CosmicSting exploit is a powerful reminder that ecommerce security isn’t optional — it’s foundational. If you’re still relying on outdated, self-managed platforms, now is the time to consider a secure, scalable SaaS alternative like Cloudfy.

For more coverage on the attack, see reports from:

TechRadar

The post Magento Supply Chain Attack: What It Means for B2B Ecommerce and Why SaaS Security Matters appeared first on Cloudfy B2B Ecommerce Software.

Increase Sales and Profitability for your Fashion & Apparel Business with these Eight B2B Ecommerce Features

Cloudfy Inc — Thu, 16 Jan 2025 12:44:10 +0000

Steady growth is expected to continue in the fashion & apparel sector, at least until 2029. To increase sales and improve profitability manufacturers and distributors need advanced business to business (B2B) ecommerce tools. Improved efficiency and better supply chain transparency will also help to tackle market disruption, increased costs and additional regulation.

Your B2B buyers must navigate their way through the complexities of curating product collections to appeal to increasingly selective audiences. To meet their needs, you can help with personalized purchasing journeys, online self-service and efficient account management.

Cloudfy’s B2B ecommerce platform is purpose designed for complex ordering in the fashion & apparel sector. It provides the advanced customer self-service and sales management tools you need increase sales and improve profitability.

You can automate tasks and empower customers to manage their accounts online using pre-built integrations with your enterprise (ERP) system. As a cloud-based solution you will also minimize your IT infrastructure and administration costs. It’s scalable too, so as your business grows, Cloudfy will grow with you.

Intuitive site navigation and search features help your buyers find exactly what they’re looking for. When they’ve made their selections a frictionless checkout ensures they can place their orders quickly and easily.

A range of third-party extensions and a powerful application programming interface (API) make it easy to customize your site too.

Top eight B2B ecommerce features for fashion & apparel manufacturers and distributors

The latest B2B ecommerce features allow you to reach new audiences for your fashion & apparel ranges. As your business grows you’ll need a scalable solution with in-built flexibility to evolve and develop. Your customers need exceptional buying experiences from product discovery to easy checkouts.

Here are eight key features you should look out for when you’re choosing a B2B ecommerce platform for your fashion & apparel business.

Content management

A strong online presence establishes and builds your fashion & apparel brand and reputation. You need easy to use and flexible design tools so your whole team can contribute to a strong representation of the tone and visual style of your content.

B2B buyers prefer to buy directly from suppliers rather than through third-party platforms. They expect high-quality online experiences with engaging, well thought-out content. You don’t want to rely on technical experts to modify pages, catalogs and customer journeys to suit your company’s branding guideline

Easy ordering

Ease and simplicity are essential for purchasing in the fashion and apparel sector so you need powerful and reliable procurement tools. Automated processes significantly reduce administration so you can use resources more effectively to optimize your operations and increase sales.

For easy reordering your registered customers can save favorites lists and templates or upload and email Excel orders. PunchOut allows your buyers to make purchases directly from their own procurement system. They can browse your product range and order using their preferred electronic format. For larger customers electronic data interchange (EDI) ordering is ideal for sharing data securely over the internet.

Business system integration

Your ERP system provides a single reliable source of information for your whole organization. Pre-built integrations for leading business systems mean you can quickly launch a new website and enhance your existing processes. Seamless B2B ecommerce-ERP integration provides a complete view of your business from customer orders to fulfillment. Automation improves sales processes to save time and money and enhance customer experiences. Combined with powerful market intelligence tools you can also streamline sales scheduling and planning.

Your registered customers can see inventory, pricing and delivery information in near real time and manage their accounts. There’s no need to wait for lengthy data synchronization. You’ll almost eliminate additional manual data entry so you’ll also minimize errors and delays.

Personalization

Your buyers must curate product collections and place their orders quickly and efficiently. Often they are involved in research, specification and supplier selection during the purchasing process. You can present tailored selections of products to reflect their previous ordering history and items popular with other customers. All they need is a simple login to access a bespoke view of your product catalog.

You can even customize selections for each company, division, department, or for individual buyers. This level of personalized user experience builds customer loyalty, simplifies order management and increases customer satisfaction.

Mobile sales

Fashion & apparel buyers and your field sales team are always on the move. During the purchasing process they often access multiple digital channels using different mobile devices. You can help to reduce the length of your sales cycle by helping them build orders wherever they are. They can browse your range and select items, even when they don’t have an internet connection, and confirm everything later.

A field sales representative app allows your sales team to make the most of every in-person opportunity. They can showcase your collection, share stock levels, sign up new customers and place orders. All the information they need is at their fingertips. Your customers can also browse your catalog, create new orders and manage their account with their own customer ordering app. Using the cameras on their mobile devices, they can scan barcodes and serial numbers to restock easily.

International sales

You need fast and flexible tools to meet rapidly changing international demand for your products. You might want to explore new overseas opportunities or protect the markets you already have. B2B ecommerce multi-site functionality allows you to tailor your site to meet the needs of different countries or regions. Sales increase when you use relevant languages, sell in local currencies, and offer preferred payment methods. You don’t need to create separate sites; you can manage it all from your administration dashboard.

Marketplace connectors

Online marketplaces are a cost-effective way to launch new collections and reach new audiences. However, marketplace sales can also add unwanted complexity to your business. With tried and tested connectors for leading marketplaces you can manage product listings, orders and fulfillment from your administration dashboard.

Analytics

Data analytics help you understand consumer behavior and optimize product planning. Information from all your digital and physical channels helps you develop new collections and optimize promotions. Real time at-a-glance views keep you informed about your best selling products, top customers, stock availability and commitments.

You can collect valuable information based on customer behavior and forecast demand more accurately. Analyzing data in near real time helps you identify fashion trends and changing customer preferences. You can make decisions about your future collections, informed by your latest sales.

Case Study: Samurai Sportswear

Samurai Sportswear specializes in manufacturing custom made teamwear and leisurewear for sports clubs, schools and universities around the world. To expand sales online the company chose Cloudfy to provide product customization functionality, multiple product catalogs, and individual customer pricing. Integration with Sage 200 supports club shops and retail ecommerce.

B2B ecommerce for your fashion & apparel business from Cloudfy

The latest and best B2B ecommerce tools help you manage costs and respond to supply chain disruption. You can build your fashion & apparel brand online and improve customer loyalty.

Cloudfy allows you to showcase your whole catalog with flexible page designs, easy navigation, real-time inventory visibility and tailored pricing. You can also improve customer experiences with automated sales workflows which reduce order errors and save time. You’ll always have a clear view of your operations.

Find out why Cloudfy is the best B2B ecommerce platform choice for fashion & apparel manufacturers and distributors. Book a free demonstration today.

Frequently Asked Questions

Will B2B ecommerce increase sales for my fashion and apparel business?

To impress your buyers with your latest product lines you need the most advanced ecommerce features available. If you already have a B2B ecommerce platform it’s important to keep it up to date so you can meet your customers’ needs consistently. If your site is slowing down and becoming difficult to maintain you could lose valuable online sales. A purpose designed B2B ecommerce platform will ensure your products are easy to find and buy online. A cloud-based solution means you’ll always have the best tools to deliver high quality content and seamless customer journeys. Easy online ordering and reordering will support sales and help your business grow.

Can I speed up fashion & apparel sales cycles with B2B ecommerce?

B2B purchasing is sometimes complex and difficult, involving careful research, price comparisons and contract negotiations. In many cases buying groups include multiple stakeholders with different requirements. You can simplify the whole process with high quality online content that makes your products easy to find. When customers are ready to order you can accelerate the sales cycle with online self-service. Detailed product data, easy customer journeys, smooth checkouts and downloadable marketing materials enhance customer experiences. Repeat ordering is faster with easy reordering tools and favorites lists. Multi-level authorizations help your customers complete their orders efficiently.

Can I simplify fashion & apparel pricing with a B2B ecommerce platform?

Fashion & apparel businesses need flexible pricing strategies to maintain affordability and profitability. Your B2B ecommerce platform allows you to share real-time price information with your buyers. They can carry out cost comparisons more easily and make better informed decisions.

Is personalization important for B2B ecommerce in the fashion and apparel sector?

You help your buyers save time when you create special selections of products and recommendations based on their buying history. Once registered, all they have to do is login to see curated products with prices and promotions relevant to them. They can use their preferred languages, currencies, payment and shipping options. It all improves customer satisfaction and builds long-term loyalty.

Can B2B ecommerce help improve fashion and apparel product planning?

Real-time data about your buyers’ interests and preferences provides valuable insights into customer preferences, intentions and sales trends. This real-world knowledge allows you to make informed decisions about product ranges, marketing strategies, and customer engagement.

The post Increase Sales and Profitability for your Fashion & Apparel Business with these Eight B2B Ecommerce Features appeared first on Cloudfy B2B Ecommerce Software.

How to choose the best B2B ecommerce platform for your fashion & apparel business

Cloudfy Inc — Fri, 10 Jan 2025 05:41:30 +0000

Buying and selling fashion & apparel is fast paced. You need to understand your customers’ needs and respond quickly to changing trends. Globally, the sector grew by up to 4% in 2024. To take full advantage of new opportunities business to business (B2B) ecommerce is becoming an essential tool.

As a truly international market, regional conflicts and political shifts are causing disruption. Economic uncertainty and increasing costs make efficiency and productivity top concerns. Many business leaders continue to struggle with accurate market projections and planning. A lot depends on consumer confidence.

Investors are also prioritizing profitability and long-term sustainability, making efficiency even more important. You need evidence to show you have a clear strategy for both profitability and growth. Online customer self-service means you have immediate access to real-world information about customer behavior and preferences.

Do you still use manual order processing in your fashion and apparel business?

Cloudfy’s business to business (B2B) ecommerce platform is purpose designed for high volume complex ordering. It provides the advanced customer self-service and sales management tools you need.

Pre-built integrations with your enterprise (ERP) system allow you to automate tasks and empower customers to manage their accounts online. As a software as a service (SaaS) solution you can also minimize your IT infrastructure and administration costs.

We know that every fashion and apparel business is unique. That’s why we’ve made sure you can easily customize your Cloudfy solution. There are plenty of third-party extensions to choose from and a powerful application programming interface (API).

Intuitive site navigation and search features help buyers find exactly what they’re looking for. They can place their orders quickly and easily with fast page load times and a frictionless checkout.

Cloudfy is responsive for mobile devices and you also benefit from a field sales representative app and a customer ordering app for sales on the go.

Key sales challenges in the fashion & apparel sector

New brands are likely to help expand the fashion & apparel sector, with sportswear leading the way.

Artificial intelligence (AI) tools can help improve consumers’ online shopping journeys, so creativity is also a key factor for success. Other considerations include:

Value for money

As consumers prioritize their discretionary spending you need powerful and engaging stories to showcase your brand values. Second-hand and upcycled fashion and fast-moving trend-setters duplicating the latest styles make agility a priority. Buyers need to find your latest collections quickly and easily and see how you meet their customers’ needs.

Sustainability

Despite economic uncertainty, it’s important to maintain a clear focus on your environmental credentials. Regulators are driving the agenda with policies on supply chain transparency, traceability and labor practices. Despite price sensitivity amongst consumers, sustainability is still an important concern. In the longer term, businesses across the sector must work together to reduce emissions and decarbonize the value chain. Accurate measurement and clear messaging will provide long-term dividends.

Optimized growth

While the luxury market remains challenging, mid-market and sportswear brands have enjoyed improved performance recently. Many shoppers see items online, then visit stores to try new styles before buying online to pick up in store. Understanding new customer journeys is key to ongoing success. Collecting reliable data at every touchpoint will help you plan and deliver the best customer experiences. As fashion marketplaces face increased challenges, manufacturers, distributors and wholesalers must take advantage and fill the gap. AI can help create personalized style suggestions based on online searches and buying behavior.

Top 10 B2B ecommerce features for fashion & apparel businesses

Powerful B2B ecommerce features and business system integration allow you to simplify and streamline operations for your fashion & apparel business. Here are ten we think you need to have on your checklist to meet the challenges in your sector.

Branding

Flexible, responsive page design helps you build trust and customer loyalty. B2B ecommerce website design is all about increasing customer satisfaction by simplifying the buying process. At the same time your site’s pages, catalogs and user journeys must follow your branding guidelines. It’s essential to provide professional and consistent experiences across all your touchpoints to build long-term loyalty. You need powerful tools to manage your product information, images, videos and documents. And everything must work quickly and effectively on all types of digital devices.

Customer experience tools

Too much choice online can affect buyer engagement and conversion rates. AI can help you create high quality online content, improving search engine results and helping you curate bespoke customer experiences.

Your B2B buyers expect outstanding purchasing experiences based on their own online shopping journeys. They want you to help them find exactly what they’re looking for with easy navigation, useful product data and streamlined checkouts. To speed up the process your site should provide useful filters based on style, color or brand name, for example. You can simplify choices based on prices, ratings, or materials.

Custom catalogs

Your buyers want to minimize risks and optimize sales performance. They are often involved in research, specification and supplier selection during the purchasing process. They have tight schedules to curate the right items for each season and purpose. You can help by presenting personalized selections from your wider catalog. You can base them on their previous search and ordering histories and items popular with other customers. You can customize your product and service catalogs for each company, division, department, or for individual buyers. If needed, each group within an organization can see its own catalog. You can even tailor pricing, promotions, payment plans and delivery methods.

Flexible pricing

As consumers become more cost-conscious you can support your buyers with flexible pricing options. As an alternative to offline purchase ordering, you can quickly and efficiently apply custom pricing rules online. This encourages buyers to adopt online ordering and self-service account management. Accurate contracted prices, curated product recommendations and reliable stock visibility give them confidence to place their orders.

Automated order processing

When you integrate your B2B ecommerce platform with your ERP system you can capture customer orders immediately. Automated order workflows save time and improve inventory and warehouse management. You will improve customer experiences, reduce operational costs, minimize errors and increase efficiency across your organization.

International sales

You can sell online to buyers anywhere in the world but purchasing patterns can change quickly. You need fast and flexible tools to meet changing demand. For example, as market growth in China slows many international fashion brands are looking elsewhere. Many are exploring new opportunities in India, and Japan’s luxury market continues to grow. You might want to follow the latest new opportunities or protect the markets you already have. B2B ecommerce multi-site functionality allows you to tailor your site to meet the needs of different countries or regions. Sales increase when you use relevant languages, sell in local currencies, and offer preferred payment methods.

Marketplace connectors

Online fashion marketplaces are under pressure as shoppers return to in-store shopping. However, they can still offer cost effective options to launch new products and reach new audiences. Working with marketplace partners opens new opportunities but can also add unwanted complexity to your business. With tried and tested connectors for the world’s leading marketplaces you can easily showcase your products and increase sales. From an administration dashboard you can manage all your product listings, marketplace orders and fulfillment. Connecting with partner back-office systems is simplified, allowing your buyers to submit wholesale purchase orders in their preferred formats.

Mobile sales

As shoppers explore new in-store experiences you can give your retail partners a competitive edge. With a mobile sales app you can ensure your latest product information, pricing and stock availability is instantly available. Retail assistants can access reliable data and receive valuable insights into performance. When your buyers are on the shop floor or in the stock room they can use a customer ordering app. A built-in barcode scanner allows them to quickly and easily add products to their order.

Data analytics

You can minimize data duplication and inconsistencies with B2B ecommerce-ERP integration. A central hub allows you to monitor the key metrics for your business without synchronization across multiple business systems. With fast and easy tools to access financial records, product information and customer relationship management systems everything is simplified. Clear and detailed statistics ensure you always know your bestselling products, stock availability, commitments, your top customers and order status. You can collect and analyze data to improve your understanding of customer behavior and make better decisions.

Inventory visibility

Modern supply-chain challenges mean stock level information in near real-time is critical for your buyers. It’s a key component when they’re planning their seasonal procurement strategy. Pressures on margins and environmental regulations also make end-to-end planning essential to improve performance and minimize waste. Business system integration ensures your data is always accurate. You can reduce waste, plan promotions and avoid out-of-stock orders. It’s easy to set the thresholds to optimize throughput and ensure you don’t fall below minimum stock levels. Simple traffic light style indicators make sure information is clear for everyone.

Case Study: Grahame Gardner

UK-based workwear specialists, Grahame Gardner, meets the needs of healthcare, dental, veterinary, spa and beauty businesses. The company offers one of the country’s largest ranges of workwear in a choice of colors, styles and sizes. They chose to replatform with Cloudfy to deliver branded ‘My Shop’ pages for their customers and Opayo integration.

Transforming your fashion & apparel business with B2B ecommerce from Cloudfy

Cloudfy’s latest B2B ecommerce technology helps you respond quickly and effectively to changes in the fashion & apparel market. You can simplify management, control costs, tackle supply chain pressures and seasonal deadlines and meet sustainability targets.

Real-time inventory visibility and tailored pricing build customer loyalty and optimize your performance. Seamless ERP integration helps to streamline and simplify sales order workflows and you’ll always have a clear view of your operations. Flexible page designs, easy navigation, and tailored pricing help you deliver exceptional customer experiences. You can reduce order errors, help your business to grow and increase profitability.

Frequently Asked Questions

Will B2B ecommerce replatforming increase sales for my fashion and apparel business?

If your current B2B ecommerce platform is slowing down and becoming difficult to maintain it’s time to consider replatforming. If your products aren’t easy to find and buy online you’re missing valuable sales opportunities. You need the best ecommerce features to impress your buyers with your latest product lines. This includes fast and easy tools to update your high quality content. Seamless customer journeys and easy ordering and reordering are essential to support sales and grow your business.

Can a B2B ecommerce platform help me manage price variations for my fashion & apparel business?

No, you can simplify selling directly to your consumers as well as trade partners with B2B ecommerce. With a purpose designed platform like Cloudfy you can show all or part of your catalog online with retail prices. Consumers can simply use a guest check-out facility to place orders and pay. Your registered trade customers can login to see their contract prices, access their account, place repeat orders and make payments.

Can B2B ecommerce simplify complex fashion & apparel sales?

Your buyers’ purchasing decisions are based on careful research. High quality content and an effective search engine strategy makes your products easy to find. When buyers have made their product choices they’re looking for speed and efficiency. Online self-service with a purpose designed B2B ecommerce platform like Cloudfy helps to accelerate the sales cycle. Detailed product data, easy customer journeys, smooth checkouts and downloadable marketing materials help your buyers every step of the way.

Can B2B ecommerce help improve fashion and apparel product planning?

With advanced data analytics you can create valuable insights into your buyers’ interests and preferences. Each time they visit your B2B ecommerce site you can collect useful information about their interests, intentions and preferences. You can use this real-world knowledge to make informed decisions about product ranges, marketing strategies, and customer engagement approaches.

Can I sell directly to shoppers from my fashion & apparel B2B ecommerce site?

Yes, you can create a guest checkout facility for non-registered users to view and buy some or all of your products. Your registered trade customers can log in for their own contracted prices, product choices and preferred payment methods. You can offer multiple payment options for fast and easy checkouts to meet all your customers’ needs.

The post How to choose the best B2B ecommerce platform for your fashion & apparel business appeared first on Cloudfy B2B Ecommerce Software.

b2b ecommerce platform for Fashion & Apparel Archives - Cloudfy B2B Ecommerce Software

Magento Supply Chain Attack: What It Means for B2B Ecommerce and Why SaaS Security Matters

Why This Matters for B2B Businesses

SaaS Platforms Like Cloudfy Offer Built-in Protection

Final Thought

Increase Sales and Profitability for your Fashion & Apparel Business with these Eight B2B Ecommerce Features

Table of Contents

Top eight B2B ecommerce features for fashion & apparel manufacturers and distributors

Content management

Easy ordering

Business system integration

Personalization

Mobile sales

International sales

Marketplace connectors

Analytics

Case Study: Samurai Sportswear

B2B ecommerce for your fashion & apparel business from Cloudfy

Frequently Asked Questions

How to choose the best B2B ecommerce platform for your fashion & apparel business

Table of Contents

Key sales challenges in the fashion & apparel sector

Value for money

Sustainability

Optimized growth

Top 10 B2B ecommerce features for fashion & apparel businesses

Branding

Customer experience tools

Custom catalogs

Flexible pricing

Automated order processing

International sales

Marketplace connectors

Mobile sales

Data analytics

Inventory visibility

Case Study: Grahame Gardner

Transforming your fashion & apparel business with B2B ecommerce from Cloudfy

Frequently Asked Questions