B2B Ecommerce Marketing Strategies Archives - Cloudfy B2B Ecommerce Software https://www.cloudfy.com/tag/b2b-ecommerce-marketing-strategies/ B2B Solution to Simplify, Save & Scale Tue, 11 Jul 2023 13:29:53 +0000 en-US hourly 1 https://www.cloudfy.com/app/uploads/favicon.jpg B2B Ecommerce Marketing Strategies Archives - Cloudfy B2B Ecommerce Software https://www.cloudfy.com/tag/b2b-ecommerce-marketing-strategies/ 32 32 Digital Transformation in the Pharma Industry: The Rise of B2B Ecommerce Systems https://www.cloudfy.com/articles/digital-transformation-in-the-pharma-industry-the-rise-of-b2b-ecommerce-systems/ Wed, 28 Jun 2023 14:41:42 +0000 https://www.cloudfy.com/?p=46298 Business to business (B2B) buying habits are changing and headless B2B ecommerce will help you keep pace. There are so many new ways to access … Read More

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The pharma industry is always evolving. It’s a competitive market and customer expectations are high. Digital transformation will play an important role in its future

The sector must respond to increasingly strict regulation, greater security requirements and continuing supply chain challenges. Manufacturers and distributors of pharmaceutical products and equipment need new ways to simplify and scale their businesses. They also need new skills and tools to launch and promote products online and to create and manage customer experiences.

The pharma industry is becoming increasingly complex. New international partnerships, outsourced production and shifting market definitions are all leading to major changes.

To reduce costs and increase sales day-to-day operations must become more efficient and customer focussed.

Cloudfy is designed to meet the needs of complex B2B sales in the pharmaceutical sector. Order processing and customer service benefit from modern automation and software integration while customer self-service and easy payments streamline sales.

Your software as a service (SaaS) solution includes client ordering and sale representative apps and client connectors. Cloudfy provides key tools like serialized stock management, quantity limits, product safety sheets, and restricted product combinations.

The pharmaceutical industry has digitized much of its product information and marketing content. However, digitally transforming sales and customer service still has a long way to go.

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Customer experiences

B2B Commerce Platform for Healthcare Industry

Traditionally new medicines or devices are the priority in pharmaceuticals sales and marketing. The story has been about clinical effectiveness, safety and advantages over competitors. While these features remain important, those who are planning for market growth now recognize customer loyalty is essential.

Delivering high quality customer journeys online is becoming a priority across the pharma industry. Alongside product quality and innovation, it is moving to the top of the agenda.

Friction and inconvenience anywhere in the purchasing journey will affect customer satisfaction and, ultimately, revenue. There are valuable lessons available from online retailers and direct to consumer (D2C) sales. Online support, apps and advice can all help boost sales. Above all, personalized customer experiences are likely to replace a ‘single solution’ approach to pharmaceutical marketing and selling.

Building digital relationships

B2B Ecommerce Portal for Pharma Industry

Digital transformation in the pharma industry has already started but is largely focused on data, research, and operations. Product development relies on digital resources and measurement. Building on these uses of digital tools, the next step is to use them for marketing and selling.

Many manufacturers are exploring the benefits of D2C sales. Some start-ups have chosen it as their only route to market. For pharmaceuticals companies it provides the opportunity to optimize the benefits of their research and development investment. There are opportunities to build unique digital relationships with consumers, prescribers and distributors.

As part of this trend B2B ecommerce provides a range of digital connections. This might include digital marketing, product delivery tracking, sales rep and customer apps and wider sector specific marketplaces.

Digital transformation priorities

Strategic intent

Pharmaceuticals companies need a strategic approach to evaluation, development and digitization of all their touchpoints. It must include all types of customers, service providers, funders, employees and suppliers. The biggest hurdle is not the technology but the organization and its culture. To create outstanding customer experiences, everyone must support this intent.

Understanding audiences

Personalized experiences are only delivered through deep understanding of the needs and expectations of different target groups. To build trust and lasting relationships each persona must have a tailored journey with high quality content and relevant experiences. Data is needed on behavior, goals, pain points, drivers and decision-making processes.

Customer interactions

Digitizing documents or processes won’t result in digital transformation. Becoming a truly digital business requires a new approach to customer interactions. Fully digital and seamless experiences across different platforms and devices is just the beginning.

The benefits of digital transformation in the pharma industry

Analytics and data

B2B ecommerce increases access to valuable insights and customer behavior data. They can underpin marketing plans and inform strategies. Business system integration and well-designed processes for capturing, organizing, managing, and analyzing customer data can drive transformation and business growth.

Customer focus

Like retailers, pharma businesses can make their B2B ecommerce platform central to their customer relationships. It can become the core of improved and automated customer-facing services, saving time and costs and improving customer experiences.

Consistency

Implementing a B2B ecommerce platform creates a digital foundation for a more customer-focused culture. Integrations provide seamless and coherent experiences across all channels and devices and allow data sharing. Processes and decision-making are inevitably improved.

Customer satisfaction

Some large pharmaceuticals companies are already developing customer satisfaction programs and measurement methods. Tools such as Customer Satisfaction (CSAT) and Net Promoter Scores (NPS) help to assess the quality of experiences. Through them a better understanding of perceptions across different target groups is developed.

Digital Transformation in the Pharma Industry: The Rise of B2B Ecommerce Systems

How Cloudfy helps with digital transformation in the pharma industry

Cloudfy is a software as a service (SaaS) B2B ecommerce platform specially designed to meet the needs of complex pharma sales. We specialize in designing and developing B2B ecommerce solutions for manufacturers, distributors and wholesalers around the world.

Together we can implement a modern B2B ecommerce solution as part of the digital transformation of your pharmaceuticals business.

Book a free Cloudfy demonstration to find out more.

REQUEST A DEMO ►

Frequently Asked Questions

Digital transformation in the pharmaceutical industry refers to the integration and utilization of digital technologies to streamline operations, enhance customer experiences, and drive business growth.

Personalized customer experiences play a crucial role in boosting pharmaceutical sales by fostering customer loyalty and satisfaction. Tailored journeys, high-quality content, and relevant experiences help build trust and lasting relationships with customers.

  1. A specialized B2B ecommerce platform offers several benefits for pharmaceutical sales.

    •  It serves as a centralized platform for customer relationships, enabling improved and automated customer-facing services. 
    • By integrating various channels and devices, it ensures consistent experiences, saves time and costs, and enhances overall customer satisfaction. 
    • Additionally, it provides valuable insights into customer behavior and data, enabling informed marketing strategies and driving business growth.

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]]> Mastering B2B Marketing Strategies for Manufacturers: A Comprehensive Guide https://www.cloudfy.com/articles/mastering-b2b-marketing-strategies-for-manufacturers-a-comprehensive-guide/ Thu, 22 Jun 2023 09:11:48 +0000 https://www.cloudfy.com/?p=46017 Business to business (B2B) buying habits are changing and headless B2B ecommerce will help you keep pace. There are so many new ways to access … Read More

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Here’s a guide to business to business (B2B) marketing strategies for manufacturers from the team at Cloudfy. With our cross-sector experience we understand the fiercely competitive manufacturing environment and what’s needed to stand out from your competitors.

Manufacturing products and services can appear to be very similar. Your marketing must include everything your buyers need to know before they make their decisions. You’ll need to be laser-focussed on how you solve your customers’ problems to differentiate your offer. There are some important steps you can take to give your marketing strategy the firm foundations needed to ensure success.

Table of Contents

Market research in the manufacturing sector

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Understanding your target audience is the first essential step. Market research provides valuable information about what your customers want and need. You’ll gain useful insights into what they like and dislike about your company, your products and your competitors. It’s the first piece of information you need to win their business in future.

You might use surveys, focus groups, interviews, and data you already hold about customer buying behavior to build the picture. It takes some time, but understanding your target audience makes your marketing more effective. To make sure you have high quality data you might outsource the process to B2B ecommerce, marketing or research specialists.

Once you have this information you can explore how to set yourself apart from your competitors. Reviewing what your target audience says about your competitors’ products helps you answer customer questions and concerns. Exploring how your competitors engage with their customers and position their brand helps you define valuable points of difference.

Search engine optimization

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B2B buyers want and expect to carry out most of their research online. They are also happy to complete the majority of their purchasing process without the help of a sales representative.

If customers can’t find you, you’ll miss valuable sales opportunities. However, making sure your brand and product information are easily found online is a clear opportunity for competitive advantage. Making sure every element of your website is designed to provide helpful information that’s easy to use is essential. Professional support from a specialist B2B search engine optimization agency can make all the difference.

You’ll see more website traffic and conversion rates will improve when you’re backed up with frictionless customer journeys and high quality content.

Website optimization

Mastering B2B Marketing Strategies-3

Not all websites are the same. When you look behind the scenes, there can be problems that affect your online performance and search engine result page (SERP) results. A slow site or one that isn’t responsive on mobile devices can undo all your good SEO work.

Your user interface must also be carefully designed to make your customer’s experience easy and rewarding. It needs to look good and work hard. 

This includes simple enquiry and subscription forms so visitors can request information and give you their contact details. Clear and easy page navigation helps  your buyers learn more about your products. Make buttons to request a quote (RFQ) and see product details visible and easy to use. At each contact point make sure buyers know where they are and how to return to previous information.

Value added content

Mastering B2B Marketing Strategies-5

Your efforts to attract customers to your website is wasted if they don’t find what they want. Providing content that your audience wants to read is the next essential step.

Well-researched blog posts, whitepapers, e-books, technical specifications, and 360º images help visitors understand your products and complete their research.

You can create content specifically relevant to your business and industry by using your own research and existing knowledge. You can position yourself as an industry-leading expert with sector specific commentaries, reports and webinars. Fresh new content will intrigue customers and encourage them to continue visiting your site, even if they aren’t yet ready to buy.

Maximizing social media opportunities

Mastering B2B Marketing Strategies-1

Many B2B buyers are now millennials. They use social media as a business tool as well as for keeping in touch with friends and family. When you’ve written an interesting blog post, for example, it makes sense to share it on social media.

You’ll increase the chances for your potential customers to see it by publishing on LinkedIn, Facebook, or Instagram. However, your content must be tailored to the channel. If this fills you with dread, a professional marketing agency will help you create social media schedules and calendars. They can write content and suggest subjects to engage your audiences and maintain a consistent presence for your brand.

You’ll also need to maintain the momentum with regular posts that provide industry-specific information rather than promoting specific products. Save your sales messages for special occasions like product launches, major new contracts or visits to trade shows and exhibitions.

Multi-media engagement

Mastering B2B Marketing Strategies-2

Augmented reality and virtual reality, live streaming and video marketing all offer new ways to engage with your B2B audiences. More and more online activity involves video content, making it an effective marketing tool. It’s becoming even more popular than email, blogging or infographics.

Partnering with multi-media experts helps you create engaging content to sell your products. This might include behind-the-scenes production tutorials, brand stories and customer testimonials.

Marketing measurements that matter

To be effective, you must measure the results of your marketing. Your B2B ecommerce site provides valuable in-depth data. Data-driven marketing involves collecting, managing, and analyzing information to improve business decisions and gain insights into your customers’ needs. You can develop your marketing strategy and generate new ideas for products or services.

Well-designed marketing measurements help to improve customer acquisition and engagement. You can keep track of your most popular products, average order size and frequency of purchase. Your reports can be generated in near real time and you can even set automatic triggers when certain things happen.

Analytics help you improve your marketing content and design, increase sales, and engage buyers. You can determine what’s most important to your customers so you can prioritize your plans.

Partnering with multi-media experts helps you create engaging content to sell your products. This might include behind-the-scenes production tutorials, brand stories and customer testimonials.

Work with a B2B ecommerce specialist

Standing out in a competitive manufacturing market requires good planning and a thorough understanding of market trends. At Cloudfy we specialize in meeting the needs of our manufacturing clients. 

Cloudfy is a purpose designed B2B ecommerce website platform. Together we can seamlessly provide high quality content and exceptional customer journeys across multiple channels.

Find out how you can benefit from our integrated approach. Book a free Cloudfy demonstration.

REQUEST A DEMO ►

Frequently Asked Questions

Market research helps manufacturers understand their target audience, their needs, preferences, and buying behavior. It provides valuable insights into customer expectations, allowing manufacturers to tailor their marketing strategies to meet those needs and stand out from competitors.

SEO improves the visibility of a manufacturer's brand and product information online, ensuring they can be found by potential customers. It increases website traffic, enhances user experience, and boosts conversion rates, ultimately leading to more sales opportunities.
  1. Providing valuable content, such as blog posts, whitepapers, and technical specifications, helps manufacturers educate and engage their target audience. It positions them as industry experts, builds trust with potential customers, and keeps them coming back to the website for future purchases.
  1. B2B manufacturers can leverage social media platforms, like LinkedIn, Facebook, and Instagram, to share industry-specific content, engage with their target audience, and promote their brand. It helps increase brand visibility, establish thought leadership, and drive website traffic.

Multimedia, including videos, augmented reality, and virtual reality, allows B2B manufacturers to create engaging content that effectively showcases their products and tells their brand story. It captures the attention of potential customers and enhances the overall marketing experience.

Marketing measurement enables manufacturers to track the performance of their marketing efforts, analyze customer data, and make data-driven decisions. It helps improve customer acquisition and engagement, identify popular products, and generate new ideas for products or services.

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